Write Better Blog Headlines: 6 Mind-Blowing Tips

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It’s hard to stand out online today, but one way is to write better blog headlines.

According to Worldometer’s, the total number of online posts published daily is over 5 million. More businesses are adopting content marketing as their ideal growth strategy, which is a great thing for the internet.

But there’s a problem:

write better blog headlines
How to Write Better Blog Headlines

It’s becoming increasingly hard for your content to stand out, with the number of online users staying the same. It’s challenging to compete for attention and make your prospects care today.

That’s why you need to learn how to write better blog headlines since they can make all the difference.

In this guide, you’ll learn how to write super-effective headlines for your articles. We’ll share with you six necessary steps you must take to make your titles that attract and convert.

Ready? Let’s dive in…

What Makes a Blog Headline Captivating?

Internet users come across hundreds of headlines every day, and there’s no way they’re going to click on them all. 

Therefore…

An effective blog title is one that enhances the reader’s curiosity and encourages them to click and read more. It catches people’s attention with its’ strong language and distinctive tone. And it also evokes emotions and triggers action inside the reader’s mind. 

Good headlines reflect value and benefits by offering an honest promise. It guarantees to the reader that the content they’ll read offers a great solution. 

More importantly:

Blog headlines that really work are well-optimized for organic traffic and SEO. They’re short and concise, which makes them fit the meta-title tag. And they include the right keywords to achieve the highest rankings.

Why Is It Important to Write Catchy Titles for Your Blogs?

Here’s the thing: 

If no one is reading your articles, you’re better off not writing them.

Your article title is the first thing that hooks readers to learn more about what you have to say. It must be captivating to generate interest in your ideas and get people to click on your links. 

The headline also represents the brand voice and builds the first impression prospects will have about your business. If well-written, it can make your article a huge success and help you move your prospects down the funnel.

But wait! There’s more… 

Getting higher clicks on your titles is an amazing way to drive more traffic to your site through direct links and social media. 

As if that wasn’t enough:

SEO-friendly headlines will ensure that you claim better spots in the SERPs. 

That’s because such titles help Google bots better understand the context of your web pages. And they also get higher click-through-rates, which makes them more likable to search engines

6 Tips to Write Better Headlines for Your Blog

1- Use Emotionally Evoking Words

Human beings are emotional creatures that perceive the world based on their feelings. Therefore, learning how to stimulate an emotion inside your reader’s mind can help you elicit the right response from them.

Emotionally-evoking words (also known as power words) are a great way to do that.

They’re nouns, verbs, or adjectives that can help you enhance different emotions — such as joy, anger, curiosity, excitement, etc.

Here are some examples of power words you can use in your headlines:

  • Adorable
  • Hilarious
  • Brilliant
  • Mind-blowing 
  • Heartbreaking
  • Deadly

Use these power words to bring more attention to your content.

For example:

  • 23 Mind-Blowing Facts About How ____ Works!
  • Why Using ____ to ___ is a Deadly Mistake

2- Be Credible

It’s one thing for people to click on your headline, but quite another for them to stay on the page and convert.

We’ve all been tricked before by online marketers using clickbait to catch your attention. And we all left the page, devastated, as soon as we realized that the whole thing was a lie.

So…

If you hate it so much, don’t do it to your prospects!

Always be honest in your headlines and never over promise and under deliver. More importantly, don’t give your readers false hope if you want them to stay loyal to your brand.

3- Highlight the Benefits

Before an internet user takes action, there’s always that question at the back of their mind:

Why should I do that?

Their normal state is to ignore things because there are too many titles, articles, videos, or ads to pay attention to. 

So, the only way to get them interested in your blog posts is by reflecting the value of your content. Tell them exactly what they’ll gain from reading your article.

To do that, you need to identify the most interesting thing about your blog post. Then do your best to highlight it in your headline.

4- Use Numbers and Metrics

Ever wonder why listicles are so popular today online?

They’re well-structured and easily scannable, which is something all online users love. 

But what is it exactly that makes them so powerful?

Well, here’s the secret:

People love numbers — so, using them in your titles helps your readers manage their expectations better. That allows them to form a precise idea of what the content is about, how valuable it is, and how long it will take them to consume it.

use numbers to write better blog headlines

Another way you could go about using numbers in your headlines is by including precise metrics or dollar amounts. That’s an excellent way to show the value of your article and make tangible promises.

5- Optimize For SEO

Your content is shared first with your site visitors and your social media followers. Thus, having a human-first approach while writing your titles is a must.

However:

Search engines remain the primary source of traffic for most businesses around the world. No one is clicking on your articles if they never appear on the first page of Google

That’s why optimizing all your headlines for SEO is crucial. 

As we said earlier, search engines rely heavily on the headline to understand the context of your content. It’s the first thing they’ll consider before reading the rest of the page.

So…

Be sure to include your main keyword in the title to increase relatability and relevance. Also, keep your title short and concise to fit the meta-title length.

6- A/B Test Your Title Formulas

This one comes last, yet it’s the most important tip of them all.

To this day, we don’t have a 100% proven formula for writing headlines that always work. There are many variables to keep track of — and it often depends on your audience, industry, type of content, etc.

One thing that’s guaranteed to improve your click-through-rate and increase conversions is testing. 

A/B test blog headlines

Try out different titles and see which ones are working are attracting the most clicks. What headlines are ranking best on Google? And which ones are getting people to convert?

Keep experimenting with new headline ideas, then let the results tell you which ones you should stick to. 

Conclusion

There’s a bit of a learning curve when it comes to the way your headlines should be written. But you don’t have to be a copywriting expert to write blog headlines that work. 

Aside from the tips shared in this article, there aren’t many universal rules to follow to ensure the highest clicks.

Ready to accelerate your growth today with SEO? We’d love to help!

Get started now by getting your free SEO report card to learn more about how your website is performing in the SERPs. 

For more information, don’t hesitate to give us a call at (949) 354-2574.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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