Why Blogging for Your Business is a Must in 2020

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There’s a lot of talk online about blogging for your business and whether or not you should have a blog.

Some webmasters believe that blogging for business is a huge waste of time. Especially when you compare the efforts you’d have to put in before seeing any results.

Others think that blogging is the most important practice a business should do to grow. And that any business that’s not blogging will fail.

So, that might leave you thinking—

Which of the two crowds is right? And should my business have a blog?

Blogging for your Business in 2020

It’s reasonable to have two opposing opinions whenever something new comes up.

The same thing happened with businesses being online in the early 2000s. Or with companies having their own websites in 2010.

The truth is this:

Blogging is competitive, and it takes time before it starts to work. But once it does, you’ll never regret having started blogging for your business.

Here are five reasons why having a blog is a must for your business in 2020:

1- Establish Yourself as an Authority

If you’re a growing business, one of your biggest challenges is going to be getting new customers. And it doesn’t matter if you provide top-notch service, or have the resources and the talent to grow. 

Your potential clients don’t know that. 

So, they won’t hire you. They need proof of your competence before they give you their hard-earned money.

Having a blog is a great way to share your expertise and knowledge with your audience. It allows you to share valuable content with potential customers and help them solve their problems.

That promotes you as an expert and establishes your business as a leading authority in what you do. Once they begin to trust you and work by your advice, they’d be happy to reach out for your services.

2- Drive More Traffic to Your Website

Driving more traffic to a website has always been an issue for business owners. Most options are either too competitive or too expensive.

For instance —

With a static website, your SEO possibilities are limited. There’s very little you can do to optimize and improve your rankings. 

If you have a blog, however, then that problem is solved.

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Create helpful content and share it with your audience on your blog. But make sure to follow the right SEO practices to appeal to search engines too.

Google will start noticing your website more often as you keep creating content. And once it’s seen as a valuable source of information, your blog will gain more authority.

Within a few months, you’ll notice a significant boost in your traffic. And there’s no limit to how much organic visitors you can get.

The best part of all this? 

That traffic is highly targeted and ready to work with you.

3- Grow Your Social Media Presence

Many small businesses online struggle with having a consistent presence on social media.

And that often occurs when they have nothing new to present to their audience. You can’t always share industry news or promote your competitors’ posts.

You need your own content.

That’s why blogging for your business is the best solution for all businesses today. 

Blogging gives you lots of options to have a strong social media presence. You’ll always have new ideas and thoughts to share with your followers. And at the same time, you’ll be on their radar and remind them of your products and services.

4- Give Your Brand a Voice

Not having a clear brand voice is one of the biggest reasons companies fail in 2020. 

Most businesses believe in the same core values and have the same tone of voice. They all sound the same. So it becomes hard for potential customers to tell them apart.

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Human beings like to interact with human-like businesses.

They don’t want to just buy your service or product and use it. They want genuine treatment when dealing with you. And that makes it important for them to know what you’re like before becoming your clients.

That’s why you need a place to share your thoughts and values.

You can develop a unique voice for your business through blogging. And it will become the reason your customers trust you and prefer working with you over your competitors.

5- Build Your Email List and Keep it Alive

Email marketing can be an amazing marketing solution for your business. 

Sadly, it has been abused by greedy marketers for decades.

It’s harder now more than ever to get website visitors to subscribe to an email list. And it’s even harder to convince them to click on an email or open the links inside it.

But, if your website visitors see that you have fresh content on your blog — they’d be more willing to join your email list.

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Blogging also makes your email marketing strategy easier. 

Because sending valuable emails that help your audience makes them trust you more. And that increases your click and open rates

Once you earn their trust, you start sending your promotions via email.

But listen:

Don’t abuse their trust by focusing too much on your products and services. Keep sending informative and engaging articles via email. And you’ll always keep their attention.

Conclusion: Blogging for your Business

Every business that wants to grow must have a blog in 2020.

And running a blog doesn’t have to be as hard and complicated as most people think. It is hard work, and it takes time and energy. But once blogging for your business starts working, it pays off in folds.

Want to start blogging for your business but don’t know where to start? Check out our content marketing services. We’re happy to help you get started and find your way forward. 

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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