What is Structured Data? And Why It’s Important

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Gain an in-depth understanding of what is structured data and how it relates to your business

As you work to improve your online presence for your small to medium business, concepts like SEO, content marketing, and social media come to mind. But have you heard about structured data?

The real value in all of these internet-based data points comes in this data for your business. Learn more about what is structured data and how this type of big data can benefit your business.

Then discover how our digital marketing experts here at the Lorem Ipsum Company in California can help steer your structured data in the right direction.

About Structured Data  

Structured data, in a nutshell, is any of your organized data that is set to a particular format.

In a big data set, structured data comes from point of sales, website traffic, Internet of Things sensors, and financial information, just to name a few.

Structured data is also seen as HTML markup featured as computer code. 

Structured data includes click-stream data that is gathered when users visit your website.

As the name suggests, this includes information taken every time someone clicks on something on your site.

When this data is gathered, you can learn more about buying behaviors, user patterns, and customer decisions. 

Structured Data Types

Other types of structured data you can take from your website visitors include input data.

This is demographic information and most likely the first type of data that you think of when it comes to your customers.

This data includes a customer’s name, age, socio-demographic status, income level, the street where they live, how many pets they have…any type of quantitative data that you compile from your customers.

To access this type of data legally consider having:

  • Surveys
  • Email requests
  • Newsletters
  • Contests
  • Social media profiles

These are all methods of accessing consumer data ethically for your company.

Keep in mind, if you trade, share, sell, or otherwise benefit from your customers’ data this is a violation of online ethical practices.

By choosing a social media marketing team to manage your structured data, you avoid the risk of mishandling online customer data.

Structured Versus Unstructured Data

Structured data tells bots which items to display in a search result.

In the realm of structured data, there is also unstructured data.

Whereas structured data is gathered by certain types of applications and storage bases, unstructured data is the opposite in that this data is not gathered by a certain format.

Examples include:

  • Emails
  • Photos
  • Websites
  • Spreadsheets that are spread out across multiple computers or user accounts

The issue with having unstructured data is that it may be useful but there is no way of organizing this big data.

Fortunately, by creating channels for unstructured data to be compiled, you can utilize this asset to its fullest potential.

Importance of Structured Data

By turning your unstructured data into structured data, and by managing your structured data, you help benefit your online presence.

According to GeoRanker, structured data is used by search engines to better attain the value of your website. How this works is by presenting rich snippets of information about your webpage within the search engine results. 

The benefit of this is to provide web users with a quick glance at useful information about the particular page.

This helps users make faster and more efficient decisions when choosing which webpage to access during a web search. Rich snippets of structured data involve adding data to your website.

Big Data and Structured Data

Another benefit of structured data falls in line with the concept of big data. Everything from the Internet of Things to social media to smartphone apps offers one great underlying value.

That is big data. This is the reason why so many apps are available–to gather data about consumers to sell to larger companies. 

Big data can be classified as structured and unstructured data.

With structured data, you gain control over your ability to compile and analyze the most important asset about your consumers — their buying behaviors and online shopping habits.

Manage Your Structured Data Smarter

Get the assistance of our multidisciplinary firm here at the Lorem Ipsum Company.

We tell stories that engage, enlighten, and bring out the emotion in your brand. Let our team begin the journey of transforming your company’s online profile today.

From structured data to content marketing to social media management, we handle everything from start to finish.

Our turnkey digital marketing solutions are the top-rated choice around the world. As a premier digital and content marketing agency, we provide comprehensive services for your online corporate presence.

Contact our office at 949-354-2574 to schedule a consultation and begin managing your structured data smarter.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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