What is Online Reputation Management?

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One of the most valuable assets for your business — no matter how big or small — is your online reputation. The first thing customers will do when they want to learn more about your business is turn to the internet. The information that’s out there about your business reveals your company’s reputation. This is why online reputation management is so important.

It’s your responsibility to manage your online reputation to make sure that customer that research your business get a positive first impression that makes them want to do business with you.

Online reputation management involves having a degree of control over what information is displayed and conveyed in regards to your company. It’s easy to see how it’s useful to clean up content and information displayed via search results that could hurt your reputation in the eyes of your potential customers.

How well do you understand your businesses online reputation? Click to Tweet

By combining online reputation management tactics with search engine optimization and content marketing, you maximize your chances of converting potential leads into lifelong customers.

3 Reasons Online Reputation Management Matters

1. People use the internet as a tool to research companies and make decisions based on what they find

This means potential customers can find information online about your company and use this information to decide whether they want to do business with you. Negative reviews, poor, outdated websites and poorly written website content and social media messages will leave a negative taste in potential customers’ mouths.

2. Anyone can go online and say whatever they want to about your company

Absolutely anyone can go online and leave negative or positive comments about your company- even if what they’re saying isn’t true. And if any former customers of yours had a terrible experience with your company, they’ll be inclined to leave negative reviews to warn others not to do business with you. Online reviews act as a powerful, influential voice to potential newcomers to your business, meaning negative reviews can be seriously damaging to your business.

3. It is near impossible to completely remove information on the internet

Everything your company has posted online is recorded on the internet forever. Nowadays, technology can track and store data of all activity on your business accounts. Even if you delete a Facebook status or tweet, the message exists somewhere and that information could still be accessible to potential customers.

Building a Positive Online Reputation

Both tools and awesome, high-quality online content are needed to help protect against damaging online content that can affect the reputation of your business. To control your online reputation, you must be able to identify and analyze all the online materials about your brand. This will help determine how severe the problem is.  Negative materials need to be addressed because ignoring it will cause the issues to become worse.

Our team at The Lorem Ipsum Company offers a unique online reputation management system in addition to a wide spectrum of services to meet the marketing needs of your business.  Our online reputation management system allows you to analyze and address all the negative online materials about your brand and will help provide ways to protect your brand in the future. Our experts will help you develop strategic plans to address any issues involved with your online reputation and marketing.

If you want to optimize your conversion rate, generate more leads and grow your business, you’ll absolutely need to business with a team that offers a way to manage what others are saying about your brand in the online world.  We’ll make sure potential customers’ first impression of your business and brand is a positive one. Contact us today for a free content analysis to get started.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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