What is Conversion Rate Optimization?

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What is Conversion Rate Optimization? Conversion Rate Optimization, or CRO, is a critical tool for businesses. Companies large and small need to be visible online. Today’s market is digital and those who ignore social media and the internet do so at their own peril.

CRO is the practice of converting website visitors into customers. When prospective clients visit your website, you want them to buy your products. You want them to spend money, and most importantly, you want to them to come back.

CRO tactics, if used properly, can increase sales, generate business, and can help you build a loyal consumer base. We know what CRO is and why it’s important, but how can you use it? Let’s look at some proven, tested CRO strategies, as well as some common misconceptions about CRO.

Conversion rate optimization increases sales, generates business and helps build a loyal consumer base. Click to Tweet

Conversion Rate Best Practices

  1. Get to know your prospective clients. This may seem obvious, but many companies don’t take the time to understand who visits their website and why. For CRO to be effective you need to know why your clients want your product. You need to understand who they are; where they come from and what they do for a living. If you get answers to these questions, it will be that much easier to pitch your products to your prospective clients.
  2. Ask visitors what they like and do not like about your website. This is also lost on too many businesses. Take the time to interact with the people who visit your website. Ask them why they decided to buy your product. Ask others why they didn’t. Consumers are smart and they’ll let you know what you can do to make your website better.
  3. Pay attention to how you communicate. Words matter. Take the time to phrase your content in a way that engages readers and is easy to follow and understand.
  4. Learn from analytics. We live in a world of statistics. Use them. Analytics tell us how many people visited, what they clicked on, and what they bought. Analytics help businesses diagnose problems and improve their website.

Conversion Rate Myths

  1. CRO practices guarantee conversions. No, this isn’t the case. CRO, like any marketing tool, isn’t fool proof. Even the best practitioners come up short sometimes. CRO increases your chances of landing clients and sales, but it’s not magic.
  2. CRO isn’t worth the time or effort. While it’s true that it takes time to master CRO, it’s definitely worth it. The time you invest in learning how to sell your products online is critical and will play a significant role in whether or not your business succeeds.
  3. CRO works the same for all websites. This gets many people in trouble. CRO is not a one size fits all tool. The CRO tactics you use for one website or one product is usually different from those you would use for another. Take the time to develop unique, thoughtful CRO plans.
  4. CRO is all you need to convert visitors into customers. It would be nice if this were true, but it is not. CRO is only one tool. You need to use CRO, SEO, and many other internet marketing strategies to survive in today’s digital marketplace.

CRO Resources

We know this is a lot to take in. Conversion Rate Optimization (CRO) is difficult to understand. It’s confusing, and you may be worried about the time it will take to learn. Today’s business world is much different than it was decades ago, but one thing remains the same, time is money. That’s where we come in.

The Lorem Ipsum Company is a content and social media marketing agency. On our website, we breakdown Conversion Rate Optimization and provide examples of ways in which we’ve helped past clients convert website visitors to clients. Get a free website analysis today and see how we can help grow your business through SEO, CRO, and other internet marketing services.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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