Orange County Content Marketing

If you're looking for content marketing, social media marketing or search engine optimization support, the Lorem Ipsum Company is the place to go for Orange County content marketing services. Based in Lake Forest, California, with a satellite office in Santa Barbara, California, our team of experts has decades of experience building effective, engaging content for businesses of all sizes. Whether you're looking for help blogging or you want to build out your content library, the Lorem Ipsum Company can help. Our Orange County content marketing services include access to freelance writers, guest bloggers, ghost blogger, whitepaper and ebook creation, video production and more. We are a full-service content marketing agency.

Our staff and freelance writers can create custom content that's tailored specifically for your business and your audience. Take your marketing efforts to the next level with our affordable content marketing packages designed specifically for small businesses. 

Know Your Reputation

Content Marketing is an effective online reputation management tool. Whether your company has taken a beating from online trolls or a company with a similar name is threatening your brand, you can take a stand. Tell your brand's story in a way that shines a positive light on you and your company with content designed specifically for you.

What we offer: Content Marketing Services

What is Content Marketing?

While traditional marketing tactics have been successful for many decades, they are slowly losing traction in a world of social media and constant Internet access. Paper ads are no longer effective and are slowly giving way to online advertising. One of the most successful forms of this online advertisement is content marketing. But many business owners ask themselves, “What is Content Marketing?”

Traditional marketing schemes are used simply to sell a product or service. They usually include some sort of pitch and are focused only on making a sale. Content marketing differs in that it provides truly useful information for the customer base, that is also usually related to the goods or services that a company provides. This can also include information that can help customers with issues they may have.

Content Marketing is Taking the World by Storm

Many big-name businesses have been using content marketing to reach out to their customers and build rapport with every person that visits their website. Some of these businesses include:

1. John Deere
2. P&G
3. Microsoft
4. Cisco Systems

Aside from these large businesses, many small businesses are using content marketing to their advantage these days, and have found it more effective than more traditional marketing techniques.

Content is Effective

There are really three great incentives for using content marketing to promote your business. First, you create a loyal customer base by providing useful information that builds rapport with those that visit your website. You will also save a significant amount in marketing costs, as content marketing is one of the least-expensive ways to get your business in the public eye. Your sales will definitely receive a boost from content marketing as well, as you collect more and more loyal customers.

Why Content Marketing is Here to Stay

The main difference between traditional marketing and content marketing is that traditional marketing is solely focused on selling the product to the customer. It does not take into account what their real needs may be or provide useful information related to the product. Content marketing, however, can present your customers with relevant information that will keep them invested in your company for many years to come. If they feel that their best interest is at the heart of your company, they will both invest in and trust your company to provide quality service every time.

Even in the world of online marketing, traditional techniques are falling short more and more often. Companies’ emails are sent straight to the spam folder and the lack of a relational aspect causes traditional marketing to fall short in a world that craves connection and genuineness. Content marketing provides the benefit of making connections with your customers while also being less expensive than other options, and can be used in any form of online marketing. All in all, content marketing works and is the future of marketing everywhere.

Next time someone asks you, “What is Content Marketing?” You’ll have a good idea and will be able to give an educated answer. For more on this topic, check out our blog post titled, “What is Content Marketing?”

Content Marketing Strategy

We tailor a unique and effective content marketing strategy for each client. Our experienced copywriters know exactly how to make words sell all while following your specified brand style guidelines.

Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

Our full-service Content Marketing team integrates content into a complex strategy to increase your site’s search engine visibility and online conversions. We can customize content marketing plans to fit any need or budget. Our team of staff and freelancer writers and proficient in almost every subject and ready and willing to ghost write for your blog. If you're running a business and don't have time for blogging, we can help.

Content Creation - What We Do:

Content Marketing is the strategic creation and distribution of useful, relevant content geared toward solving a specific customer problem. The content is typically used for lead generation and branding. The most effective forms of content marketing are:

Blogging:

Blogging is one of the most popular types of content marketing for small businesses. And for good reason! Blogs are one of the best ways to improve SEO and drive more organic traffic to your site from the search engines.

Videos:

If you want to remain competitive in the busy digital marketplace, it’s vital that you find a way to grab your target audience’s attention and engage them quickly. There’s currently no better medium for this than video.

Infographics:

Infographics help businesses educate their audiences and provide useful information that can add value for leads and customers. This visual content marketing format helps viewers better visualize data.

Case Studies:

Case studies are basically customer stories that illustrate how your business has helped a specific client or customer become successful. Businesses can use case studies to highlight special applications or uses for their services and products.

EBooks:

eBooks are an effective type of long-form content that businesses can use to provide value for their leads and customers. The keyword here is value. Your eBook should not be a 5 to 10 page ad. Instead, it should provide some type of useful information and insight for your target audience about their needs and challenges.

White Papers:

The main difference between ebooks and white papers is that white papers tend to be a bit more information-dense, data-driven, and detail-focused. This makes whitepapers one of the best types of content marketing for B2B and other small businesses that want to build thought leadership and gain more respect in their industry.

Tell us about your project

Storytelling is a powerful tool for attracting and keeping customers. Let us help you get your business online and grow it with passion. We offer all types of content marketing services. Tell us about your project below and one of our professional content, search or social media experts will be in touch.

Our Clients: Orange County Content Marketing Clients

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