6 SEO Tactics to Boost Your Traffic in 2019

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There is no shortage of SEO tactics and tips for you to read and learn about online.  But the problem with quantity is that it makes it hard to distinguish good from bad advice — especially when it comes to SEO.

With dozens of changes made on search engine algorithms each year, that problem is even more complicated. You can’t easily tell which SEO techniques worked in the past or if they will still bring results in the future.

That’s why in this post, we collected for you 6 SEO tactics that still work in 2019. If implemented correctly, they’ll guarantee a huge boost in your traffic and help you attract more leads to grow your business.

Let’s get started with these 6 SEO tactics to boost your web traffic.

1- Keep Track Of Data and Metrics

Google Analytics 

Google Analytics is a tool that allows webmasters to understand their audience and achieve better results. This tool will inform you of anything there is to know about your website visitors. 

For example, you’ll learn about who they are, where they come from, and how they behave when they’re on your website.

By having that kind of knowledge, you’ll get a better picture of what content works best with your audience, and how to improve what you’re offering.

Google Search Console

Google Search Console is another amazing tool by Google that allows webmasters to optimize the visibility of their websites in search engine results pages. 

With this tool in hand, you can monitor the performance of your pages and keywords. And that gives you the ability to tweak your old pages and optimize your future content to rank for your strongest keywords.

We all know using the right keywords is important for ranking. However, keyword research isn’t a one-step process. Instead, it’s an ongoing operation that involves a lot of trial and error. 

In order for you to find the right keywords, you have to give Google time to evaluate your final SEO scores. After that, the results of that evaluation will be shown on Google Analytics.

2- Create Rich Snippets

If you want a simple tweak that will increase your click-through-rates and drive more organic traffic to your website, then Rich Snippets are for you.

A rich snippet is a search result that includes additional data about the content on your page. That structured data is pulled right from your website, and it will give additional information such as price, the number of reviews, a featured image, and more. 

There are dozens of types of Rich Snippets. Here are a few examples:

Products:

Articles:

Recipes:

By creating and adding a simple code to your web pages, you can create Rich Snippets that’ll inform your visitors about the content on your pages and provide them a lot of value in little time. And that will eventually incline them to click on your results and visit your website.

3- Improve Your Site Speed

Your website speed is measured by how long it takes for your web pages to load. 

The longer it is, the worse for your page rankings. 

Online users hate to wait for anything and crave urgency. That’s why your visitors will bounce from your site if it takes too long to load. And once search engines notice that, your rankings will drop — if you ever happen to rank.

Here’s a list of tools you can use to test your site speed:

After you get your results, you’ll also be given a list of instructions that you can follow to improve your loading time.

4- Optimize Your Website for Mobile Devices

A responsive website is one that’s easy to browse on mobile devices, tablets, and desktops. 

As the number of internet mobile users keeps growing, search engines put more value on responsiveness and consider it an important ranking factor. Which — for you — means longer dwell time, lower bounce rates, and more conversions.

That’s because mobile-friendliness contributes to great user experience. 

To test your website for responsiveness, you can use a free tool offered by Google.

First, go to Mobile-Friendly Test.

Enter your website URL. And click TEST URL.

If your website is mobile-friendly, you’ll see this message.

If not, you’ll be given a list of issues with your website that you need to fix. 

Fix them and test again until you’re good to go.

Need help improving user experience on your website? You can contact us now and we’ll have a team of professionals handle that for you. 

5- Share Long-Form Content

Google wants its users to find everything they need in one place instead of them having to visit multiple websites. For that reason, they always put long-form blog posts such as complete guides at the top of search results.

But now you might be wondering — what’s the optimal blog post length for SEO?

The answer is — it depends. 

The optimal post length depends on the niche, audience, and the article you’re writing. 

But don’t worry, we’re going to leave you with a better answer.

If you want to know how long a blog post needs to be to rank first for specific terms, follow these steps:

  1. Google your main keyword and you’ll see a list of articles ranking on the first page.
  2. Check out those websites and define the post length for each one.
  3. From there, calculate the average post length that you need to rank on the first page. 
  4. Create an even longer article that covers everything about the subject.

Keep in mind: Your longer post shouldn’t be boring or repetitive. Or else, it will backfire on you. Instead, keep it engaging and interesting by using a conversational tone and answering as many questions as possible.

6- Use a Short, Relevant, and Clean Link Structure 

Search engine bots don’t understand our language and can’t guess what your different site pages contain. But with a clear website link structure, they’ll know exactly where they are and what content on the page is about.

Also, your site’s link structure contributes to providing better user experience as it makes it safer and easier for your visitors to navigate your website.

For example:

Check out our link structure:

In comparison to this:

As you can see, the first structure is clean and easy to understand for both robots and humans. While the second one doesn’t tell you anything about the page. Instead, it makes you feel unsafe surfing that website.

Keep in mind: Always include the main keyword of the page in your links and keep them short, relevant, and clean.

Wrapping It Up SEO Tactics

If you’re truly interested in growing your business, these 6 SEO tactics are for you. And just by applying some of them, you’ll be amazed at what you much you were missing on before reading this article.

Need help getting started with any of the techniques above? Contact us now. We’ll have a team of Orange County SEO experts handle every step of the process for you.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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