SEO Friendly Content: 5 Secrets to Make Content Better

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SEO Friendly Content is the key to a successful search engine optimization (SEO) strategy. SEO continues to evolve. Business owners and SEO professionals alike adapt to the alterations Google and other search engines make to their algorithms. These changes frequently involve how they rank your website and related content. When you are trying to increase standing in the eyes of the search engine giants, SEO friendly content is a great starting place.

Need help writing Google-friendly content? These 5 tips will help Click to Tweet

The importance of quality content has never been higher in the SEO world. Search engines are looking for content when scouring sites, seeing what is out there. The goal is to find material that is the authority, the one with the most density, which meets the needs of users. The sites that do that, more than even the websites with the best keywords, layout, etc., are going to be those that top the rankings, get the traffic.

Let us go through five factors to consider when reading SEO friendly content for any site.

1 – Relevance of SEO Friendly Content

Content has to be relevant. You need to have an article title that is in line with the body text, and it has to address a particular question or problem. When you are thinking about a post for your site, think about its relevance to you as a company, the products or services you sell, etc.

If you are a company that sells used cars, but you are writing content about new vehicles, that is not relevant to your site or what you are driving home to consumers visiting. Content always has to be relevant to exactly the target audience you are aiming.

2 – Target Audience

Who is your target audience? Do you have an idea of the ideal audience to be visiting your site? If you do not, that is step one in your path towards SEO friendly content. You need to know your target audience!

The target audience is your consumers. If you are offering up a product or a service, the target audience will be those users that are going to be brought through the consumer buying cycle, ending up with sales.

Every piece of content you deliver on your site should have the target audience in mind. If you are writing content your target audience does not care about; you are wasting resources.

3 – Google friendly

Think about Search Engine Optimization tactics here in the space of architecture, as well as HTML. When your content creation takes place, it has to be Google friendly. Meta tags should receive consideration, as well as keywords and URL strings.

You want to make your content in such a way that Google can find it, figure out what its all about, and get it up on their search engine for a user to see.

Have you ever asked a question to Google such as, “What are the top five ingredients in pasta sauce?” When you do this, you may have seen a site with a list right on the search engine results. The content for the site and its creation was done intentionally, to allow Google to showcase it this way. Write content in sections clearly, that has bullets or lists, and is friendly for Google to crawl and list as part of its search engine.

4 – Density

Anyone can put out content that says nothing. There are plenty of blog posts on sites that span thousands of words but indeed could receive writing that is just a few hundred words. The content needs to have density; it needs to be chock full of information. The bottom line is that if you’re not creating helpful content, you shouldn’t be creating content at all.

Create helpful content or don't create content at all, says @jeramygordon Click to Tweet

Google and other search engines have brains when it comes to reading content. They will know where the content is full of fluff and ignore it as a result. You want dense content that packs as much information in as few words as possible.

The goal of search engines is to help users get the information they seek, efficiently. Google will reward content that delivers that goal to its users quickly with material that is dense.

5 – Differentiation

You never want to duplicate content that exists already. The content you create for any site has to be unique; it has to stand on its own. If you see content that is precisely what you intend to write, think about a new slant. There are a variety of niches you can hit on, even if the topic is more standard than not. Think differently and go beyond the usual questions and answers people seek on Google.

SEO friendly content is pivotal for success in the SEO game. Hone in on the five factors above, think about how you can create content that is the authority, the best possible solution for your target audience. When you create quality content, Google will sooner or later take notice, and positive traffic to your site will increase, as a result. Get a content strategy together and start working towards positive gains, today!

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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