Repurposing Blog Content for Increased Traffic

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Repurposing blog content is an awesome and easy way to get your audience engaged and increase overall site traffic, improving your SEO results. By repurposing blog content, you can further your reach, potentially generating new leads and making your site stand out as an authoritative voice on the web. The most appealing aspect of recycling your old evergreen content is the little time investment it takes in comparison to generating new content altogether.

Don’t snuff out the idea of using your older content- this is far from spamming your audience. In fact, this content marketing strategy should be considered essential. This is especially true if you’re noticing that new visitors are coming to your site and may not have easy access to this old evergreen content. This is the perfect content marketing strategy for business owners because it is easy, effective and cheap to do.

The content that you repurpose must, however, be evergreen. Your goal should be, above all, to produce content that can be shared time after time because the information in it will remain relevant to your audience. This will allow you to have a more significant reach and help to improve the engagement of your readers.

When it comes to repurposing blog content, you have several methods available to you. Here are some content recycling strategies you can implement right now.

repurposing blog content

4 Strategies for Repurposing Blog Content

1. Give your old posts a fresh face

Which of your posts generated the highest amount of organic traffic? Re-read this content and update information where necessary, or if it seems fitting, add some new content, update images, fix any broken links and make sure your grammar is on point.

For this strategy, you won’t have to invest as much time and energy as if you were producing a new piece altogether. When you apply this method to the pieces that had the most reader engagement, you take the guesswork out of what content is going to appeal to your readers.

2.  Repackage content into a valuable theme

By repackaging your content into a themed piece, your site will provide your reader with added value. For this strategy, you must package your content in such a way that it has a new focus altogether. For instance, a blog that has reviews for separate coffee machines would fare well aggregating these pieces into a larger piece such as “Top 5 Coffee Machines Under $50” or “Best Coffee Machines of 2017”. Now, this coffee machine blog appeals to readers in a more useful and valuable way.

You can visually repackage content as well. You may wish to use your old content to make stunning infographics, videos or even slideshows. By using a variation in types of media, you will appeal to more followers- especially those who don’t want to do a ton of reading to get your valuable insights.

3. Reshare old posts

It would unwise to believe resharing old posts is a spam tactic. Many of your posts probably aren’t reaching all your audience. And, over time, you have gained a new following, meaning this newly acquired audience have completely missed these valuable posts. It’s easy for your posts to get lost in the sea of information that hits your audience’s eyes. By resharing older posts, perhaps with a different title or caption, you appeal to different sectors of your audience.

Though this strategy is quite simple, it may be best to invest in a content and social media marketing agency. Agencies such as the Lorem Ipsum Company will determine how to effectively highlight your old content in a variety of ways, allowing your content to appeal to a wide range of various perspectives. This will take all the guesswork out of determining the appropriate direction to take when it comes to the interests of your followers.

4. Automate and optimize your social media sharing

You could have killer content with an eye-catching headline, but if you’re posting at the wrong times, then your efforts will have been wasted. An analysis done by marketing agencies can determine what these optimal share times are. By spacing out your updates at specific points throughout the day, you’ll have a wider audience reach. Although there is tons of research on the best times to share content, these times are going to be different for each site. The Lorem Ipsum Company offers expert individualized site analysis to determine at what time points your readers are most likely to be engaged with your content, when they’re most likely to share your content and when they are most active online.

When it comes to the social media world, the information overload can make it pretty noisy out there. Internet users are constantly bombarded with a heap of information. By repurposing blog content, you’ll generate more traffic, improve your SEO results and thus increase your potential for business leads.  The Lorem Ipsum Company can help make your posts and content stand out from the rest, ensuring that awesome content doesn’t get lost in the mix. Contact us today to receive a free SEO analysis of your site.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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