How to Make Money with Content Marketing

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With all the talk these days about content marketing, it’s amazing to me that no one is talking about how to make money with content marketing.

I mean, we’re all in business to generate revenue, right? If we’re producing quality, consistent content and we’re not seeing a return on investment, we have a huge problem. For starters, creating and promoting good content is not cheap. So if your content marketing is not performing, that money is being wasted.

Here are three ways you can make money with content marketing:

  1. Use your content marketing for list building
  2. Run display ads along side your content
  3. Consider a joint venture or sponsored content

Make Money with Content Marketing and List Building

Developing your audience is the most important aspect of content marketing. Without an audience, your content is useless. There’s no better list building tool than content marketing.

There’s no better list building tool than #ContentMarketing, says @jeramygordon Click To Tweet

Lead capture pages, also known as “squeeze pages” are a great way to grow your list. Offer one of your valuable pieces of content in exchange for an email address and sit back and watch the list grow.

However, the only thing more powerful than a squeeze page is a blog with a couple hundred blog posts that gives your audience a ton of content for them to freely peruse before having to make a purchase decision or subscribe to your list. This is a tactic that Frank Kern calls “results in advance.”

Helping a potential audience member find what they’re looking for without asking them to do something for you first is a powerful marketing tool.

This tactic of giving away free content with no expectations attached but then providing a sign-up form in plain sight will make people want to subscribe. Especially if they found what they were looking for initially.

Squeeze pages and content-rich blogs go together like peas and carrots.

Display Advertising and Content Marketing

Display advertising built into your website is a great way to leverage your content marketing initiatives to drive additional revenue. This is a quick way to earn passive income.

Display advertising is a great way to earn passive income from your #Content Marketing Click To Tweet

Once you have a clearly defined audience that actively engages with your content, providing useful relevant advertisements won’t be a burden to them. There’s a mutually beneficial relationship because the ads match the content on your site, which is what your audience is after. They click, you get paid.

TIP: It is important to filter the ads that appear on your site. The biggest mistake publishers make is running click-bait-style ads that have little to nothing to do with your niche.

When the content of the ads matches the content of your site, your audience will notice and click-through rates will increase, which, in return, increases your revenue.

I do, however, caution business from placing display ads on their website prior to developing and audience and hooking it with your quality content. You don’t want to scare them away before they sign up.

Syndicated or Sponsored Content

Finally, the best way to make money off your content marketing efforts is through syndicated or sponsored content. If you have an audience, there’s an excellent chance that others are interested in reaching the same people.

Now you have an opportunity to publish syndicated or sponsored content on your site, which is an incredible revenue source for most online publishers. In fact, for some businesses, sponsored content is responsible for up to 50 percent of the revenue generated by content marketing.

Other businesses are more than willing to pay to reach the audience you have worked so hard to build, whether through a sponsored blog post or the ability to send an email to your list.

But, again, it’s important to filter this as well. You don’t want to take any piece of sponsored content you are offered. If it doesn’t fit within your niche, you risk alienating your audience.

So, to recap:

  • List building is of the utmost importance
  • Carefully selected display ads are great way to earn passive income
  • The right content partnerships can bring big dollars

All of this, however, assumes you’re already creating world-class content. If you’re not, you should be and it’s not too late. Contact the Lorem Ipsum Company today or check out our services for more information.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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