Infographic: Why Your SEO Sucks

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Are you unhappy with your website’s placement on SERPs (Search Engine Results Pages)? Then there’s a good chance your SEO sucks. If you’re not showing up on the first page of Google with your desired keywords, the cause is one of two things (or a combination of both):

  • Your keyword is highly competitive
  • Your SEO sucks

Let’s assume for a moment that you’re not going after one of the top 20 most expensive keywords. The problem can most likely be found in your search engine optimization, or lack thereof.

The below infographic highlights nine reasons why your SEO sucks:

  1. Load Speed: Even if your site is cool/complex, some part of it should come up in 1 second.
  2. Bounce Rate: Leaving your site on the same page they come in on, or in less than 10 seconds, is a bounce.
  3. Engagement: If they find good information on your site and link to it or share it, you get bonus points.
  4. Pages Visited: The more pages visited, the more Google sees your site as having valuable information.
  5. Return Visits: The more folks come back, it tells Google you’re keeping up offering folks good info.
  6. Time on Website: More is obviously better. People stay on sites they like. If people like it, Google likes it.
  7. Responsive: Google now demotes non-responsive sites: no one wants to see a site on their phone if it’s not mobile optimized.
  8. Robots.txt: Lets your site play well with search engine bots crawling the web indexing sites.
  9. W3 Standards: World Wide Web Consortium standards that allow your website to work for people with disabilities.

For more information on how to ensure your SEO no longer sucks, contact us today for a free consultation. Our search engine optimization experts can ensure your website is functioning properly and not deterring search engines from giving you the ranking you deserve.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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