How to Write the Perfect Blog Post

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It takes a tremendous amount of skill to write books, magazine articles, and research papers. The same is true when thinking about how to write the perfect blog post. In order to keep readers interested, it is critical to think about how the blog post is structured. If blog posts are easy to read, the audience will stay interested.

It is also important to consider search engine optimization (SEO) for blog posts. For those who might not know, blogging for SEO is the practice of creating blog posts that are friendly for search engines. Think of SEO as a way to help readers find the blog post. Fortunately, these goals go hand in hand.

Do Keyword Research

The first step is to research important keywords. Keywords are words or phrases that relate to the topic you’re about to discuss. Think about keywords as the terms that people might use to search for your blog post in Google. In order to dominate the search rankings, it is important to know your audience and what they want. 

These keywords can also help you figure out what you’re doing to discuss. Some keywords might be single words while others might be full sentences. These terms should help you guide your writing. Use these keywords to structure your post.

One little keyword research tip is to start typing your keyword into Google and see what keyword suggestions auto-populate.

google search for write the perfect blog post

Google makes suggestions based on what other people have searched. For example, people who blog for business may have searched for how to write the perfect business blog.

There are also tools for keyword research, including free ones, such as Google Keyword Planner and MOZ.

Outline the Blog Post

Next, your blog post needs to have a clear, straightforward structure. If your blog post has a clear structure, it will be easier to read. This will keep your audience interested. All of your blog posts need to have:

  • A clear introduction that is used to introduce your topic in a clear, immediate manner
  • A body in which your main message is provided
  • A conclusion that will summarize the point of the post and point back to the introduction

Even though this structure may sound familiar, there are lots of blog posts that ignore this practice. If blog posts neglect an introduction or conclusion, it leaves the reader lost and confused. Make sure you employ a clear structure in your post.

Break the Content Up Into Paragraphs

In order to write the perfect blog post, you need to break your content up into paragraphs. While most blog posts use paragraphs, few use them well.

Do not place each new sentence on its own line. But do not make the entire blog post seem like one long paragraph either. There should be a logical progression to the paragraphs as the blog post continues.

If there is a transition in an idea, then place this on a new line. If you are having trouble figuring out where to break up the information, consider the structure of your post.

What are your main points? When you move from point to point, create a new paragraph. Summarize the main idea of each paragraph in the first sentence.

Write the Perfect Blog Post Title

Titles, or headlines, are an important part of blog posts today. The perfect title is going to provide structure to your post. Subheadings, too, are important. They might help you create new paragraphs or improve your search engine optimization (SEO) as well. 

First, titles and subheadings grab the attention of the reader. They are large, easy to spot, and let the reader know what is about to be discussed. Subheadings then act as a map of sorts, directing the reader through the post.

Second, titles subheadings grab the attention of search engines, such as Google. It is a good idea to place keywords in the title and subheadings because this helps search engines figure out what the article discusses. Use subheadings to guide the reader as well as search engines.

Employ Transition Words

Another tip for both the reader and search engine optimization (SEO) involves transition words. Transition words help people read through the article and figure out the main ideas. Many people also call these terms signal words. Some of the most commonly used signal words include:

  • First
  • Second
  • Next
  • In addition
  • Furthermore
  • In contrast
  • On the other hand
  • Finally

Readers will have an easier time keeping up with the structure of the post. It also lets the reader know that a new point is about to be discussed. Therefore, use signal and transition words in your blog post. They will make your blog post easier to follow.

Add Content Marketing With Links

Take the time to put links in your blog post. There are two important reasons why this is necessary. First, it is important for search engine optimization (SEO).

If you link to relevant, authoritative sources, Google is going to rank your blog post higher. These are called external links. It is also important to link to other content you’ve written about previously. These are called internal links.

Adding links is also important for the reader as well. Some of your readers are going to be interested in learning more about related content. If you make an interesting point, add a link to it. The reader may be interested and this is a great form of content marketing.

The Length Is Important for Search Engine Optimization

It is important for you to think about how long your blog post is going to be. This is another goal of the outline. At a minimum, an article should be at least 300 words long. Google likes longer articles. Posts that are less than 300 words are going to be SEO-unfriendly. Therefore, try to meet this 300-word threshold at a minimum.

On the other hand, if the article is too long, readers might get intimidated. Often, readers will scroll to the bottom and see how long the post is. There are also apps that let readers know how long a post is going to take to read. If the post is going to take too long, readers may click away.

If you want to write the perfect blog post and hold the attention of the reader, make sure it follows a clear structure. This will prevent the reader from getting lost. Remember to include your keywords as well.

Include Images for Content Marketing

Another tip for both content marketing and search engine optimization (SEO) is to include pictures and other graphical images. This includes video.

Of course, the images need to be relevant to the post. Each image is going to have something called an alt-text. This is a text that acts as a caption for search engine optimization (SEO) purposes.

images for blog posts

Search engines are going to read the alt-text to figure out what the image is. If the alt-text is relevant to the post, the search engine ranking will go up. Therefore, images are powerful for SEO.

These images are also important for the reader as well. Images and videos can be used to break up the text. This will keep the reader interested, particularly if the images or videos are relevant, funny, or entertaining.

Try to use images and videos throughout the post occasionally. Too many may give the blog post a choppy appearance. If you want to learn more about how to use images in your writing, learn more about our services!

Share the Blog Post With Others

Finally, once the blog post is written, be sure to share it worth others. Sure, it is a good idea to text friends and family members about the post; however, you want to grow your reading audience. Therefore, share the blog post on social media platforms. This includes Instagram, Snapchat, Facebook, Twitter, and more!

If your goal is to grow your audience, you need to market yourself. The more your blog is mentioned, the better your search engine ranking is going to be. You should encourage people to read your blog post. After all, if you believe in yourself, others will as well.

Conclusion: Writing the Perfect Blog Post

These are only a few of the many tips that people should keep in mind when they want to write the perfect blog post. There are lots of writing styles and you need to find yours. Once you find your writing style, stick to it. Readers are going to have an easier time following a blog post that has been written naturally.

It is also important for you to write for SEO purposes as well. If you want your blog to be spotted by search engines, these SEO tips need to be followed. This will grow your reading audience. If you want to learn more about writing the perfect blog post, contact us today!

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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