How to Write an Ebook For Your Business

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Ebooks have become a key marketing strategy for many businesses and entrepreneurs today. Simply due to how easy it is to write and publish them online.

But why do you need an ebook for your business? And how do you write one that helps you achieve phenomenal results in your marketing?

We’ll answer everything in the rest of this article — so keep reading…

What Is an Ebook?

An ebook is an electronic version of a book that’s published online and can be downloaded in digital form. It requires a digital device to read and may come in various file formats such as PDF, EPUB, or MOBI.

Ebooks often focus on a single topic and try to provide readers with concise, helpful solutions. That explains why they’re much shorter compared to print books and range from 2500 to 15000 words.

How Will Writing an Ebook Help Your Business?

Creating an ebook may not be the most enjoyable thing to do for a business owner. It takes a lot of effort to come up with an idea, do the research, and put everything together into an engaging piece of content.


If you want to be excited about writing an ebook, you need to at least understand how that’s going to skyrocket your business. 

After all, ebooks are actually fun and easy to create if you have the right team and resources to help get going. And the benefits of having you’ll gain from doing that are endless.

For starters:

You can offer your ebook as a free lead magnet to move your target prospects down the funnel. It helps you educate them on a specific topic while they remain connected to your brand.

For example:

We offer new prospects our awesome ebook “How to Build an Effective Content Marketing Strategy” for free to captivate their attention and help them take action.


An ebook is the best format to publish your most important findings and educate your audience on key topics. The format allows for more options to include attractive visuals and showcase your findings or statistics in a remarkable fashion.

Most importantly:

Ebooks are an excellent way to edge out the competition and demonstrate expertise. They’re a great way to position yourself as the go-to expert in the industry and establish your brand as a leading authority.

How To Write An Ebook for Your Business

1- Pick a Topic

This is the most important step in the process… Because if people don’t like your topic they’re not going to read anything about it. 

So your idea needs to be new, relevant, and captivating. You want everything about it to speak to your target audience to get them more excited. 

Need help with topic ideation? Check out AnswerThePublic and enter your primary keyword.

Ask yourself:

What’s a big challenge that most of my prospects are dealing with right now?

Write down a list of all the ideas that come to mind. Then organize everything into problem categories and look for clear links between them. 

Here’s the thing:

Your topic can’t be too specific, or else you’ll end up adding filler content just to finish your ebook. At the same time, it can’t be too wide if you want your ideas to be clear and stick in the reader’s mind.

2- Create an Outline

An outline helps you organize your thoughts so that you don’t waste time as you start the writing process. But it also provides a quick overview of the ebook and guides your prospective clients into reading the sections they need help with the most.

But where do you get started exactly?

It’s simple…

You want your ebook to take the reader through a journey. It begins from where they are now and ends when they learn how to solve the problem. 


Start with the end in mind and identify the essential information for getting there. 

For example, if someone wanted to improve their SEO rankings, they’d need to learn the fundamentals first in the following order:

  1. Keyword research
  2. Content writing
  3. On-page SEO
  4. Link building
  5. Design and user-experience
  6. Local SEO


If we wanted to create an ebook about that, we’d make a chapter about each of these ideas. That allows us to find the perfect order leave out any unnecessary details.

3- Write, Edit, and Proofread

Now that your outline is ready, it’s time to bring your thoughts to life. 

As we said earlier, an ebook is simply a very long blog article that could exceed 10,000 words depending on the topic. Therefore, drafting it may not be the easiest task for you — especially if you’re not used to content writing.  

Of course…

You could always hire someone else to do the work for you. Or you could record your ideas and have someone transcribe them into an ebook.

But if you insist on writing it yourself, here’s are some tips to help you work more efficiently:

  • Stay away from tight deadlines! Instead give yourself time to do more research and get used to writing. 
  • Focus on writing smaller chapters and work early in the morning to stay motivated.
  • Save your work in Google Docs so that you don’t lose your progress if anything goes wrong.

4- End With an Introduction and a Conclusion

By definition, the introduction is the first sections anyone will check when reading your ebook. That’s why you need to make it relatable and use it to build up tension to get people excited about reading the rest.

Here’s the problem with introductions:

You never know how the ebook is going to turn up. In fact, you’ll figure out most of what you want to say as you progress forward in your work. So it’s really hard to write an introduction that works from the start.

That’s why we always recommend leaving the introduction to the end. Write it once you’ve finished all the chapters in your ebook so you can make it as alluring as possible.

As for the conclusion:

It should be a quick summary that discusses the main ideas in your ebook. But you must also use it to briefly explain the solutions and why they work.

5- Use a Clear Format With an Attractive Design

Formatting is a super important step in the process because it makes all the difference. It helps you turn a bunch of titles, paragraphs, and images into an exceptional ebook that will transform your brand.


When it comes to ebooks, eye-catching design doesn’t have to be complicated.

You don’t want to overwhelm your readers by too much complexity in your layout. Instead, stick to a minimalist design style that enhances a feeling of ease and comfort to the reader.

For instance, you must use a modern easy-to-read typeface, leave a lot of whitespace around the texts, and select colors that match your brand.

Another important thing:

Most ebooks you’ll come across today are boring and barely feature anything new. So if you want to stand out in the industry, be sure to include eye-catching visuals to make your content more appealing. 

And don’t forget to design an appealing ebook cover that grabs attention at first sight.

6- Promote Your Ebook

Congratulations — you’ve just finished writing your own ebook and it’s ready to be published. Now, the real work has just started. 

The reason you’ve created this ebook is so that it helps you attract more clients. But the only way you can do that is by promoting it using various online marketing strategies.

Here are some ideas for you:

  • Share the news with your followers on different social media platforms
  • Share the new ebook with your newsletter subscribers
  • Ask influencers in your industry to share it with their audience 
  • Create a landing page for your ebook, then optimize it for SEO to drive more organic traffic
  • Include CTAs in your future blog articles to drive more visitors to download your ebook as a free lead magnet

Wrapping It Up: How to Write an Ebook

We’ve detailed every step you need to take to create an ebook for your business from scratch.

If you want an example of an ebook that applies everything in this guide, check out The Essential Guide to Blogging. It will give you a better picture of how to create an ebook that drives results.

Looking to grow your business with content marketing?

The Lorem Ipsum Company has a talented staff of marketing specialists and qualified content writers ready to guide you through the process. 
For more information, don’t hesitate to contact us or give us a call at (949) 354-2574 so we can discuss your project.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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