How to Launch a PPC Campaign

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Learning how to launch a PPC campaign is vital to a successful digital marketing strategy.

PPC marketing is a great way to bring quick results for your business. With the right techniques and marketing approach, you can take your brand to the next level in no time.


how to launch a ppc campaign

Creating, managing, and optimizing PPC campaigns can be confusing for many webmasters. It takes lots of experience and patience to create successful PPC ads and keep them going.

RELATED CONTENT: The Beginners Guide to PPC Advertising

That’s what we’re going to teach you today!

In this guide, we’ll share with you how to launch a PPC campaign and the six essential steps you must take for cost-effective results.


How to Launch a PPC Campaign in 6 Easy Steps

1- Choose a PPC Network

We’ve seen dozens of PPC networks come to the scene within the past couple decades. That gave businesses unlimited options when it comes to paid online advertising.


With that growing diversity, it’s becoming increasingly hard for webmasters to pick a network from the go. 

It isn’t always clear which ad network will work best for your company. And you don’t want to lose a large budget only to discover that you’re using the wrong platform.

The good news is…

You don’t have to do that!

From our experience, it’s better to stick to the popular ad networks that everyone else is using. 

As a start, you can try one of the following options:

  • Google Ads
  • Microsoft Ads (Bing)
  • LinkedIn Ads
  • Facebook Ads
  • Instagram Ads

These PPC networks can guarantee outstanding results for your business. However, that depends on your target customers, your industry, and your business location.

2- Define Your Budget

Finding success with PPC doesn’t necessarily mean spending a larger budget than your competitors. It could mean the exact opposite as you can get great results at lower costs.

But before you can achieve that, you must understand the expenses associated with PPC ads.

For instance:

You need a compelling ad copy, which often requires hiring a copywriting expert. Your landing page copy also needs to be written by a professional who knows how to persuade and convince. 

Getting help from a graphic design expert is key to your marketing campaign. They’ll help you create an effective landing page that’s focused on giving visitors what they need.

That’s how you’ll increase conversions.


You might find yourself in need of various paid PPC tools to help you with keyword research, audience targeting, campaign tracking, etc. 

Let’s not forget your campaign budget, which has to be competitive enough to keep you ahead of your competitors. 

Sounds too complicated, doesn’t it?

Well… It doesn’t have to be.

As long as you’re aware of your expenses from the start, you can always manage to run an effective campaign. You don’t have to spend big bucks at the beginning to stay at the top.

3- Keyword Research

Keyword research can make or break your marketing campaign. Yet, many business owners realize that only after their ads have failed.

Ask yourself this:

What are some obvious terms that your target customers would be interested in? 

You need to create an initial list of keywords that are top of mind. 

Anyone of your competitors is likely to be targeting those. But, you’ll only be using them to expand your list and find better keywords.

If you don’t know where to start with that, looking at your competition might be an excellent idea.


Use keyword research tools to extend your list and find long-tail keywords that are cheaper and less competitive. That will allow you to grow your keyword list and connect with your prospects at lower costs.

Most importantly:

Pay attention to negative keywords and try to exclude as many as possible to boost your results. These are terms and phrases that won’t convert because they’re either too broad or irrelevant to your brand.

Here are some negative keywords to start with:

  • Free
  • Cheap
  • News
  • Sample
  • Facebook

4- Set Up Conversion Tracking

By setting up conversion tracking on your website, you’ll be able to compare your different campaigns to decide which ones are performing best. 

You can use specific conversion actions to identify what’s working in your campaign to double down on it.

For example, you can track:

  • Ebook downloads
  • Email sign ups
  • Specific page visits
  • Video views
  • Item purchases

Setting up tracking depends on the ad network you’re using and what options you have available for monitoring. For instance, Google Ads uses Tag Manager while Facebook uses Facebook Pixel.)

5- Create Your Landing Page and Ad

Your landing page has to work well with your ad in terms of targeting, customer journey, and keywords to keep your costs low.

To put that in simple terms:

Your ad headline needs to be short and on point if you want it to stand out and grab the viewer’s attention. 

Your ad copy must be intriguing enough to get users to click on it. It must clearly explain your offer and reflect your goal while including primary keywords from your list. 

More importantly:

You need a direct call to action to tell prospects exactly what to do next.

All these practices are proven to increase your click-through-rate and get people to your website.

Your landing page also plays a significant role in converting visitors into customers. It has to offer the promise you made in your ad and deliver on it.

It’s time to test your ad and gather some data to help you improve your campaign.

6- Monitor, Optimize, and Improve

You’ve just launched your first campaign — now the real work begins.

Digital advertising is all about testing and learning what’s best for your audience. That’s why this step is the most important of it all.

You’ve already set up conversion tracking in step five from our list. That’s going to allow you to monitor and compare your campaign’s performance so that you can make the necessary improvements.

Depending on the ad network you’re using, there are lots of details you can optimize in your campaign to make it better. 

For example, you can:

  • Narrow down your demographics
  • Target specific locations
  • Update your keywords list to focus on what’s working best
  • Choose different ad placements
  • Test out ad types, headlines, copies, landing pages, etc.

Start making small adjustments and run different ad sets/ad groups for your tests. Once you gather more data and learn what’s working best, you’ll begin to optimize your ads to perform better. 

Bottom Line: How to Launch a PPC campaign

PPC advertising is an excellent solution for brands of all sizes to grow and dominate their competition. Yet, not everyone with an account and a budget can launch a campaign that delivers results.

Follow the six steps in this guide to transform your business into a success with PPC advertising.

Need help launching your first successful PPC campaign? We’re here for you!

Take a quick look at our PPC Management Services to learn more about how we can help turn your company into a profitable brand. Be sure to contact us or give us a call (949) 354-2574 so we can discuss your project.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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