How to Hire a Blog Content Writer

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Hiring a blog content writer to help boost your content marketing efforts is crucial to growing your business. And by outsourcing the work to the right content marketing agency, you can solve lots of the problems you now have.

But…

If you’re new to this, you probably don’t know where to start. You’ll have many questions about the process and whether it will be worth it in the long run.

That may even make you question the necessity of hiring blog content writers.

But don’t worry!

In this guide, we’ll help you overcome doubt and find the best way to outsource your website content.

Let’s get started.

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Why Should You Hire a Blog Content Writer?

One thing you must be clear on before hiring a blog content writer is why you need one in the first place. It’s essential to understand the importance of having a writer to help you produce content.

So, here are the three main reasons why you should hire a content writer:

Google loves content

It’s self-evident that publishing fresh content on your website is a great way to get more traffic. It’s a tried-and-true formula for any business that needs to attract and convert more leads at lower costs.

Why?

Because search engines love high quality content, especially Google.

That’s why you must always be publishing new content on your website. You’ll get to keep your audience engaged and attract new leads to your site at the same time.

Produce more in less time

Your time is best spent working on the most important projects in your business. But if you’re producing all the content yourself, you won’t be able to keep up with that.

Experienced blog content writers can produce content much faster while maintaining high-quality. So, this can be an excellent option for you if you want to push more content fast. 

Freelance writers bring new insight

You’ve been a professional in your field for a long time. And that perhaps has made you a little focused on specific areas of your expertise. That’s why you may need a new writer to look at your industry with fresh eyes so you can bring unique insight.

Where Can You Find Blog Content Writers?

There are many places where you can find blog content writers online, and that can be overwhelming. 

So…

In this section, we’ll save you the trouble of having to look everywhere. 

Here are the best four places to find writers are:

1- Freelance websites

A good place to start with outsourcing content is freelance websites such as Upwork.

You’ll find thousands of writers in your industry for affordable costs. And they’re all ready to work with you on growing your business.

The downside to this option is the ongoing trial and error with finding good writers. 

The majority of writers here are beginners. 

So…

It’s a challenge to find someone easy to communicate with, who’ll also embrace your brand and write in your wanted style.

2– Digital Marketing Agencies

This could be your best option at finding a quality blog content writer for many reasons.

For starters:

You’ll be working with a team of professionals with various skills writing all kinds of content.

Also:

The communication is flawless, the feedback is always well-received, and the discipline is outstanding.

Most importantly:

A digital marketing agency specializes in SEO and marketing. So, boosts your chances of getting your content ranking high and getting to the right audience.

Did you know that we can help you with content creation? Check out our content marketing services to learn more about what we offer.

3- Writing Job Boards

This is an excellent option for you if you love going through the complete hiring process.

You can post a job ad on job boards such as ProBlogger and BloggingPro, then wait for freelance writers to apply. You’re likely to get a few dozen applicants on your job offer, no matter your industry.

After that begins the real work…

You have to pick the best writers from the list and test out a few to make the right choice.

One thing you might not like this is the fee you must pay to get your job on these boards. For instance, a job listing of 30 days on ProBlogger costs 70$, while blogging pro charges 30$.

Even worse…

If this doesn’t work you, you need to repeat the whole process again.

4- Content Mills

A content mill is a cheap content production company that employs thousands of blog content writers. 

If you’re looking for the lowest-price content marketing option, this is the one for you. Content mills often sacrifice quality for quantity, which brings price way down. 

However…

While this might still be a viable option for some, we wouldn’t recommend it as it could do more damage than good to your business.

See:

7 Reasons Why You Shouldn’t Hire Writers From Content Mills

4 Things to Consider Before Hiring a Blog Content Writer

Now that you’re ready to find your writer, there are a few qualities you must look for in a candidate.

Here’s what you should most care about:

1- Experience

You want to work with a specialist who knows your industry and has experience in a variety of topics. This way, you’ll ensure a much quicker delivery time with fewer revisions. 

That will also bring valuable insights to your audience with each new piece you publish. 

2- SEO Knowledge

This doesn’t mean you should look for an SEO expert. But, mastering the basics of SEO is crucial to the success of your content marketing strategy.

3- Communication and Discipline

You outsource your content for years before realizing how communication could have been much better. 

Also…

A writer who’s always late to deliver will only sabotage your growth. And the low-quality work they produce will do more damage than good in the long-term.

Thankfully, the option to hire a better writer is always available for you.

4- Rates

Some writers charge per-word, while others may charge by the hour. Another possible option is to pay a flat-fee, which is a fixed fee for a number of articles per month.

One thing to understand is that there isn’t a universal fee that should be quoted for all writers. 

You must consider the services covered with the writing — including length, research, revisions, etc. 

So:

Try negotiating with a few writers to see where the price range lies before you can make a final decision.

Wrapping it up:

Content marketing is super important for the growth of your business. It’s an essential process that must be mastered and perfected to get you the best results as soon as possible.

That can be achieved with lots of trial and error. And although the whole thing can be a drag sometimes, it has to be done if you want to build a larger customer base.

Looking for content writing services for your business? 

From unique content for your blog to ebooks and whitepapers in your specific industry, our blog content writers cover it all at affordable prices. 

For more information, feel free to give us a call at (949) 354-2574.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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