How to Get Started With SEO Link Building

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If you want an effective growth strategy that’s here to stay for the long-term, you should start with SEO link building. 

But there are essential things that you need to understand about backlinks before you can earn them.

In today’s article, we’ll take you through the steps to getting started with SEO link building.

Here’s a quick summary:

Let’s get started.

What Are Backlinks?

Backlinks — also referred to as “inbound links” or “external links” — are created when a website links to a page from another website.

Why Are Backlinks Important?

Not only do backlinks drive traffic to your website through direct clicks, but they’re also taken into consideration by search engines as a strong SEO ranking factor.

To be at the top of search results, your website needs to be a reliable source of information.

Unlike other factors, backlinks reveal a clear picture of what others in your industry think of you and your content. And that way, they allow algorithms to evaluate the quality of your content by taking into consideration how other websites are reacting to it.

Takeaway: The more quality backlinks you earn, the higher your chances are to rank first on Google.

What Makes a Quality Backlink?

One thing you should know before starting to earn backlinks is that not all backlinks are equal. And sometimes, a backlink can hurt your rankings.

How does that happen?

There are a lot of factors that define the quality of a backlink. But here are the most important two:


Getting backlinks from high-authority websites is what you should be after if you want to see a real boost in your rankings. 

Because the more popular a website is, the stronger the backlink you get.

Authority websites are regarded as trustworthy by search engines. If they vouch for your content, it’s like them voting for you to appear first in the results page.


Make sure to only build backlinks from websites relevant to your industry.

Just like you don’t ask your doctor for a good plumber nearby, don’t expect search engines to take into consideration links from irrelevant websites outside of your industry.

Google wants to provide the best user experience by maintaining relevance in its results. If your website is getting linked to by generic websites, your rankings will drop significantly.

Four Easy Backlink Building Strategies

1- Guest Post on Other Blogs 

Do you have a lot of experience to share with the audience in your industry? If so, guest blogging is the right approach for you.

A lot of companies are dying to have people contribute high-quality content to their blogs. 

Important: Only reach out to companies that are hard to convince when it comes to pitching ideas. Blogs that accept everyone provide low-quality backlinks aren’t taken seriously by search engines.

Here’s a list of search operators you can use to find blogs to write for:

  • Keyword + “write for us”
  • Keyword + “guest post”
  • Keyword + “contribute to”
  • Keyword + “guest post by”
  • Keyword + “bloggers wanted”
  • Keyword + “submit an article”

Read through their guidelines and check their blog to see their conditions work for you. 

Once you’re sure they’re worth the time and that they provide quality backlinks, you can reach out to them and pitch your articles idea.

2- Be a Guest on Podcasts

Backlinks coming from podcasts are more valuable than those coming from guest posts. 

And the reason for that is simple. 

Podcasts are harder to get into. You need lots of experience and knowledge to be able to do interviews and provide valuable answers to the audience.

But on the bright side podcasts are faster and easier to do. They’ll increase your authority and make you an expert in front of your potential customers.

Look for podcasts in your industry that your audience might be interested in. Then, send a pitch to the team behind it where you introduce yourself, show your relevant experience, and share your topic ideas for the episode.

3- Create Shareable Infographics

Infographics are a great way to get more backlinks from websites in your industry, especially when they’re supported by an engaging article that expands more on the topic. 

After that, make it easy for your readers to share the infographics via different social media sites. And don’t forget to pin your infographics to Pinterest.

Then we go to the next step — which is posting the infographic to Infographic submission sites. 

Here are some popular ones:

For each approved infographic on these sites, you’ll get a high-quality backlink back to your website. 

4- Look for Broken Links

Broken links are everywhere online, and you can use that to your advantage to replace them with links alive from your website.

This technique has become a numbers game because it was exhausted by greedy SEOs in the past years. However, it can still work if you’re genuine when you reach out to webmasters.

Start looking for broken links in articles on major websites, and make sure you have relevant content on your website that you can get links for.

You can use browser extensions like Check My Links to identify broken links on webpages.

Once you find some, start reaching out to the editors behind the blog. And inform them about the broken link while suggesting that you have a similar article they can link to.

Invest enough time on this technique and it will pay off in the long run.


Earning backlinks takes a lot of work, but it’s worth the trouble. That’s why we encourage you to be persistent with SEO link building until you start seeing results.

Need help creating quality content to build more backlinks for your website? Do not hesitate to contact us. We’ll have a team of professional content writers who create amazing pieces tailored specifically for your audience.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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