How to Create a Content Calendar For Your Blog

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Creating content is one of the hardest parts of growing your business with SEO. That’s why you need a content calendar for your blog.

You know blogging will bring amazing results. It helps you build your online presence, so you push yourself to do it.

But for the most part…

You’re lost in the process and don’t even know where to start. 

That’s why you need to plan everything ahead with a content calendar, also known as an editorial calendar.

In this article, we’ll teach you how to create a winning content calendar for your blog.

Let’s dive in.

How to Create a Content Calendar for Your Blog

Your content calendar depends on many factors, including how you work and run your business. 

So, before we get started, you need to answer two questions.

Answering these two questions helps you figure out what frequency works best for you.

Ready?

How many blog posts will you share per month?

The content volume changes a lot based on where you are in your journey.

If you’re starting out, you need to produce a lot of content in a short time because that makes Google trust you more. 

So, you must produce more than four articles each month if you want to see strong results in your first year.

But, if you’re already established, two to three articles a month might be enough to grow your audience.

Who’s handling content creation for your blog?

Your blogging frequency depends on who’s responsible for writing in your company.

If it’s just you, then you may struggle a bit with managing your business and keeping up with your calendar.

That’s why you need other team members to help you.

But in today’s world, your options are endless.

For instance, you can open a guest post section on your blog. 

It’s an amazing way to lift off the burden of your shoulders while giving your audience what they want.

Or…

You can hire an agency like ours to produce your content.

Blogging eBook

We have all sorts of writers with different skills and knowledge. 

Now, let’s move to the important part: A content calendar for your blog.

1- Gather Topic Ideas

As an expert in your industry, you’re already aware of the trends and popular topics. And that’s what your audience is always interested in.

You also know what beginners are looking to learn about, and the questions they have in mind.

All you have to do is write about that in your own style and share your insight with the world. 

Ask yourself: 

What new insight could I bring to the table?

Then…

Make a list of all the topics you want to cover in your blog and keep them in one sheet.

If you’re still stuck, check out our 5 easy ways to find amazing article ideas for your blog.

2- Keyword Research

Here’s a good rule:

Do your keyword research for each blog post you want to write, but don’t fall in love with the process.

It’s true that, sometimes, finding a keyword can bring you a lot of traffic. But, for the most part, in-depth keyword research is time-consuming yet ineffective.

You’re unlikely to discover any new keywords that your competitors aren’t aware of.

So…

Try to find relevant keywords with enough search volume and low competition. And focus on them.

Keyword research is nothing without consistent content creation.

Learn about how to find quality keywords to use whenever you’re creating new articles.

3- Create a Content Brief

A content brief is a document you create that contains everything you and your writers need to know before making any piece of content.

It provides context and guidance to your team. It’s super helpful, especially if you’re hiring freelance writers to handle your content. 

For examples, it explains the:

  • Content structure
  • Tone and writing style
  • Target audience
  • Objectives and goals
  • Visual brand and identity

Create a content brief for your business blog. Then use it to guide your writers and even yourself before producing any new articles.

This way, you’ll make sure you’re all on the same page. And that saves you a lot of time when editing and making revisions before publishing.

4- Write, Edit, And Proofread

Now, you’re at the most critical step of this whole process.

If you don’t write or have someone write for you, you’ll never have content for your website.

Also…

Quit trying to produce the perfect blog post each time you sit down to write.

The truth is: you’ll never write the perfect blog post. 

This is where most business owners get stuck in the process. They try to write perfect articles all the time. So, they end up stuck for hours and write nothing.

Once you finish writing, spend a few hours away from your screen. Then, come back again to edit your articles and proofread them. 

But the important thing to remember is this:

The key to successful blogging is to create momentum with your work and show it to the world. Develop a habit of consistent publishing, and the whole process will become a lot easier.

5- Hit Publish

Now that your blog post is ready to go, you’re just a few clicks away from growing your traffic.

You must have a precise date and time for publishing your articles. And that’s often dependent on your audience and what industry you’re in. 

You want your articles to be published when the majority of your audience is in front of their screens. That makes them ready to consume it.

But the time must also work for you so you can promote the post via social media and send your newsletter if you have one.

So, be clear about your publishing time and dates in your calendar. 

Try to plan everything a few weeks or even months ahead.

You work begins here: Content Calendar for your Blog

Planning a content calendar for your blog schedule makes everything easier for you and your business.

You don’t have to think about what content you’ll be covering in your blog. And you wouldn’t struggle with finding the motivation to do the work just because you don’t know where to start.

Not sure where to get started with your content marketing?

We’re here to help you with that.

We have a talented staff of writers and SEO specialists to help guide you through the process. Learn more about content marketing services or download our FREE eBook: The Essential Guide to Blogging; Turn Your Corporate Blog into a Money-Making Powerhouse.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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