How to Create a Blog

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How to create a blogIf you want to learn how to create a blog for your business, you’ve come to the right place. Business blogs do more than provide information to potential clients. A well-written blog can positively impact your reputation. Informative and factually-correct articles let your visitors know that you are an expert in your field. This builds trust in your skills, services, or products, which leads to repeat business, brand loyalty, and lucrative referrals.

Creating a blog is one of the most basic steps in content marketing and doesn’t have to take a lot of time. Combine your knowledge with some planning and the right set of technical tools to create a business blog that converts while it informs.

Ok, let’s learn how to create a blog:

Find Your Message

What are you trying to communicate? How do you want to say it? Use these tips to sharpen your message and create content that inspires your readers to action.

  1. Whether you write your own posts or outsource content creation, your blogs need to have the same personality. If one piece is written in a fun and playful manner but the next is serious and forceful, readers can get confused and lose interest. Research your target markets to find a voice that speaks to the largest available audience.
  2. Make your content useful, but not too useful. Give your readers some tips they can use right away. Add in information about how your services can help them solve their problems. Educate your readers about a small part of your industry, and why it’s best to rely on experts in many situations.
  3. What are you going to write about? Make a list of possible topics based on keywords that people interested in your business might use in a search engine. Those who could benefit from the services of a professional construction contractor might be looking for things like simple plumbing fixes or DIY drywall. A person might be interested in private music lessons if they search for extracurricular activities or fun ways to teach math. Include general knowledge topics about your field as well as more promotional posts that highlight uses for your services and products.
  4. How many posts will you need each week? Be realistic about how much time you have to invest in writing and researching. You should post something new at least once per week.
  5. Be different. There are thousands of blogs on the internet. Why should anyone read yours? Figure out what makes your business special and emphasize it in your posts. If your family business has been running strong through three generations highlight that with posts about local history and traditions.
Whether you write your own posts or outsource #content, your blogs need the same personality Click To Tweet

If writing is not a part of your regular business, creating your blog content may be a little frustrating. If you’d rather save your time for activities more suited to your skill set, contact a content marketing agency. These professionals know how to produce intelligent and useful posts that get you noticed by the right prospects.

Building Your Site

Your content is extremely important. However, creating a visually appealing interface keeps readers interested. That’s why it’s important to discuss some of the technical aspects of how to create a blog.

  1. Online services like WordPress, Blogger, and Typepad offer free or low-cost access to blogging software. These programs usually allow you to post text, pictures, and videos easily. Depending on your subscription status, you can custom the look and layout of your blog. Do some research to find the one that offers the features you need.
  2. It is worth the money to purchase a customized domain name. Short, simple names are easier for potential readers to find.
  3. Set up your site to take email addresses. A visitor can opt to leave their contact information so they can be notified about new posts. If you want to use gathered email addresses for sales contact, make sure you ask. Unsolicited sales material can fill up an inbox and become a nuisance.
  4. Tag your articles with keywords and include a search box on your website. This will allow users to find the information they need faster, especially for more educational sites with lots of content. An article about pie recipes could be tagged with cooking, fruit, pastry, desserts, etc. Even if those words aren’t used in your article, they will still come up in your user’s search.
  5. Create an about section. Include your business locations, hours of operation, and all of your contact information. When a reader is motivated to buy, this simple addition will make it easier for them to let you know.

Online blog services are designed to be useful to even the most tech-challenged business owner. However, knowledge of web design is a definite bonus. The ability to make a better-looking website gives you a better advantage over the less visually attractive competition. If programming is not your expertise, a marketing agency can help you make the best use of your blog.

How to Create a Blog: Get Professional Help

Setting up a blog that draws in traffic and motivates them to buy requires knowledge that only comes from experience. Marketing experts take your industry knowledge and combine it with their understanding of search engine optimization, social media, and website metrics to draw in potential customers and convince them that you offer the solution to their problem.

If you’re looking to get started on your business blog, contact the marketing professionals at the Lorem Ipsum Company.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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