How Often Should You Blog?

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Having an active blog helps you establish your business as a thought leader and dominate the competition. But publishing valuable content continuously is no simple objective.

One of the most important questions about this is:

How often should you post on your blog? Is there a secret number that every company should aim for?

We’ve done a lot of research and testing to provide you with a detailed answer to this question. 

Blogging eBook

So, keep reading…

Why Is Consistency Important in Blogging?

Consistency in content production is becoming increasingly crucial if you want your brand to stay competitive. Because in order for search engines to notice your website, you must provide more value than your competitors. 

As you do that, Google will reward you with better rankings and highly targeted leads that will grow your business.

For instance:

Companies that have an active blog generate 126% more leads and 97% more inbound links. They also have 434% more indexed pages compared to businesses with no blogs.

Which explains why big brands are investing more into blogging

Should You Blog Everyday?

This is a common question that most webmasters ask when getting started. To answer it, we’ll outsource the problem to the market and see what others are doing.

To be honest:

Most businesses don’t have to blog every day to survive. You can publish a few blog posts a month and still generate some organic traffic.

But…

The faster you publish more content, the quicker your SEO results will come. And as your efforts compound, Google will reward you more for each article.

But…

If you’re in a fast-paced industry where publishing a blog post every day is the norm, you must do your best to keep up with that. You need to provide consistent, quality information to your audience so you can stand out as an authority in the market.

Now:

It may be hard to keep up with a daily blogging schedule in the long term. Especially if you’re a small company owner with lots of aspects to manage in the business.

So to be realistic, you can aim to blog three to four times a month. 

After that, you can always adjust your calendar to what suits your efforts and SEO objectives.

What’s the Best Time to Publish Your Blog Posts?

It all depends on your marketing objectives, audience, and your industry.

For the most part…

Monday and Thursday are the best days to generate maximum traffic and social shares. And the best time of the day to post is in the late morning — between 9.30 AM to 11 AM.

Keep in mind:

These recommendations are only relevant if you’re focused on email campaigns or social media marketing. Because you don’t want a newly published piece that you’ve worked so hard on to get buried in the noise.

When it comes to SEO, however, there is no ideal time to publish your posts. Google bots will crawl and index new pages as soon as they discover them.

Which Factors Should Determine Your Blogging Frequency?

1- Marketing Objectives

Are you focused on organic traffic, social media, email marketing, or direct traffic?

Social traffic is easier to attract and may not require as much content. 

You can share one article a month on your blog and still get clicks to your website from interested prospects. But to get that, you must maintain a solid brand presence and share new posts frequently.

The same thing is true with email marketing and direct traffic.

However:

When it comes to organic traffic, things are different. You must work harder and be more patient before you see any results. But once you’re there, your success is easier to maximize and sustain.

So, what are your marketing objectives?

2- Industry Average

You must assess your blogging frequency in comparison to what others are doing.

In some markets, small businesses must share several articles a week to stay relevant. In other industries, blogging isn’t always the best way to the top, so you’d only see a few companies focus on it. 

Look at your competitors to see how often they’re publishing new blog posts. Then try to match that or beat it by producing quality articles at a higher pace.

When doing this, make sure to consider company size and resources. It’s impossible to compete with the biggest brands in your field if you’re just getting started.

3- Availability

Large companies with full-time content writers can produce multiple high-quality posts a day and get outstanding results with that.

But the truth is:

Most businesses can’t afford to follow such a plan. In fact, if you’re a small company, you may find yourself focused so hard on blogging and neglecting other obligations.

Besides, you’d burn out quickly and end up publishing bad content that won’t do your brand any favor.

So, be clear on your availability right off the start.

How to Make a Blogging Schedule for Your Business

The rule with your blog calendar is simple:

It should suit you and your team, not the opposite. 

Meaning:

You shouldn’t make a schedule that’s impossible to maintain only to fall behind and abandon it later. Instead, create a blogging calendar that fits your workload and helps you stay on top of things.

Here’s how you do that in a few simple steps:

1- Map Out Your Blogging Plan

You’ll first start by creating a content plan with titles for the topics you want to cover. This helps you stay productive and be specific about what to do and when.

Once you have your list of ideas, schedule that into your blogging calendar. There are lots of calendar apps you can use to do all of this. The most popular ones we recommend are Google Calendar, Trello, or Google Sheets.

Now, here’s the thing:

You must set flexible due dates and do your best to stick to them. 

Also, there will be some additional editing, revision, and publishing time involved. So, make sure to add in a few extra hours for completing such tasks.

2- Be Clear On Who Produces Your Content

Who’s writing your blog content?

It’s either you, an in-house team, a content agency, or a freelance writer. There are pros and cons to each option, so it’s up to you to choose what works best for your company.

For instance:

You can write the content yourself. But that’s time you don’t get to spend working on other parts of the business.

An in-house team might be a good choice for mid-size to large brands. However, that comes with additional costs that may be beyond your capacity.

Or…

You can simply work with a content agency or a freelancer to handle your writing. Although not free, it may be a great approach to consistency and efficiency.

Read our complete guide on how to hire a blog content writer to learn more.

3- Choose Your Publishing Days

Which days of the week do you want to publish your new content? And at what time?

We often see webmasters procrastinate publishing new content, although that’s the last and easiest part of the process.

Why?

Because they didn’t decide on who does that and when.

Just decide on who’s going to upload the new article to your CMS. And schedule that for publishing in a time that maximizes reach and social interactions.

4- Publish Consistently

Consistency is the key to your success with blogging. So, develop a powerful system for content creation and stick with it in the long run.

More importantly:

Measure your success regularly by looking at your progress reports. And look for the things you can improve in your plan, whether it’s the topics you cover, your publishing times, or your overall outreach strategy.

Wrapping It Up

There are lots of uncertainties when it comes to blogging and how to do it. But we already know that a consistent content plan will return great SEO results.

Make a unique content marketing schedule for your company. Then experiment with different frequencies to see what works best for you and drives the best results.

Need help getting started with content marketing?

The Lorem Ipsum Company is here for you!

Check out our content marketing services to learn more about how we can help you. Or download our free ebook: The Essential Guide to Blogging; Turn Your Corporate Blog into a Money-Making Powerhouse to answer all your questions.

More content on blogging:

What’s the Ideal Blog Post Length
How Often Should You Blog
How to Hire a Blog Content Writer

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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