How Long Should a Blog Post Be?

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Marketing is very important for growing your business. And blogging is an important aspect of marketing. But one question we get asked over and over is, “how long should a blog post be?”

Unfortunately, it’s not a simple answer.

Blogging helps you connect with your audience and gets search engines to notice your online presence. 

It takes lots of work to find the best keywords, choose the right topics, and write in an engaging language.

But what about content length? Does it matter? And how do you find the optimal length for your articles?

Keep reading because today we will answer the question: How long should a blog post be?

Let’s dive in.

Does Article Length Matter in Content Marketing?

Yes, it does. Sort of …

Whether an article is too short or too long is going to affect you in two ways:

  • How Google sees your page
  • How your audience interacts with the article

For instance:

Longer articles may rank better at first. But once Google sees that people aren’t reading them, you may notice a significant drop in those rankings.

On the other hand:

People love to get all the information they need from one place instead of multiple sources. And they have limited time and a very short attention span.

That makes it hard for you to catch their interest and keep them engaged in reading your long pieces.

Blogging eBook

Short-Form Vs. Long-Form Content: Which is Better?

Short-form content can work in situations where the answer is straightforward. Some questions are simple and don’t require lots of examples or clarification. 

But…

It’s very hard to rank an article if it’s’ only a few hundred words long. And thin content isn’t so SEO-friendly.

Long-form content is preferable for search engine optimization since it provides a lot more value. 

However:

Your visitors can easily smell it when you add filler content just to make your articles long. 

Irrelevant information and boring details will get your audience to leave your page as soon as you hit them with long blocks of meaningless text.

So:

We would have loved to give you a final answer on this one, but the truth is:

It depends.

Whenever creating content for your business, you must focus on quality over quantity.

But to leave you with some solid metrics:

Short-Form Content

You need to write between 400 and 800 words in your article. Such posts usually cover one or a few relevant questions that the user might be asking at the same time.

Long-form Content

Anywhere between 1500 words to 4000 words or more. These articles often come in the form of comprehensive guides or pillar posts. And they cover everything around a subject or the main keyword. 

How Long Should a Blog Post Be for SEO?

Before we answer this question, let’s reverse engineer the process.

The ideal length on the industry, topic, competition, and the audience you’re writing for. You need to create content that’s both appealing to Google and your audience at the same time. 

Thus:

Each article you publish must satisfy search intent and provide detailed answers. At the same time, it must be longer and more information than your competitors’ content.

So, basically:

You’ll keep the balance between the two factors to find an average length that works depending on the topic.

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How to Decide on The Best Length For Your Article?

You now understand why content length matters and how it affects your rankings.

But you might still be wondering…

How to determine how long should a blog post be for each post you publish?

Well…

You’ll let Google decide for you the optimal length for your articles by following these three simple steps:

1- Learn From Your Competition

Once you have your topic ready, generate a few keywords relevant to your topic, and search on Google to see what’s ranking on the first page.

Now:

Open all the links in new tabs and check the length of each one individually. 

You can use WordCounter to determine the word count for each page.

Next:

Save the word count for all the pages. Then, calculate the average by adding everything together and dividing by the number of sites.

You now have the average post length for all articles ranking on the first page.

2- Create a Rich Outline

Depending on the topic you’re going to cover, you can write an FAQ post or a listicle — both of which require an outline before you can write them.

So:

Start by making a basic outline for your article, and add all the points you want to talk about. Include all the questions or list items you want to cover.

Here’s a quick tip to help you be more organized:

You can divide your average length by the number of subheadings you have in your outline. And try to write at least 150 words for each subheading to cover it in detail.

3- Add a Few Hundred Words

If the average word count you calculated is 1500 words, Google will expect better content to at least be longer than what’s already at the top.

That’s why you’ll add 200-400 words to your article if you want to outrank your competitors.

Here’s how you can do that:

If a competitor has an article about “7 places to visit on a budget,” you could publish a longer piece with “10 cheap places to travel in the world”.

Your post will cover more places while providing in-depth knowledge about each location.

What if your competitor has an FAQ article covering 10 questions every beginner traveler asks?

You could cover the same topic in your own voice and add even more value by answering a few more questions. 

Once Google notices the quality and quantity of your content, your website will move up in the SERPs.

Bottom Line: How Long Should a Blog Post Be?

With the help of this guide and Google, you’ll easily find the ideal length for each blog post you write

But remember:

Content marketing isn’t only about a magic number that’s going to get you to the top. It’s more about satisfying search intent and helping each visitor solve a problem.

Need help increasing leads for your business with content marketing? 
The best digital marketing agency in orange county is here! Check out our content marketing services and contact us to learn more about how we can help.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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