Four Great Tools for Do-It-Yourself Content Marketing

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Content Marketing is a complex nut to crack, especially if you’re trying your hand at do-it-yourself content marketing. In truth, all marketing is content marketing. But for the purposes of this post, we’ll focus on the basics of content marketing and how even small business can develop and implement a robust content marketing strategy.

Do-it-yourself content marketing is possible with these four tools, says @jeramygordon Click to Tweet

First, let us answer a common question: What is content marketing? Content marketing is the use of content to attract customers and business partners or promote your brand through storytelling. Whether you are telling your own story or the stories of your customers, content is a powerful tool. But that doesn’t mean you need to hire a big, expensive content agency to get the job done.

Here are Four Tools for Do-it-Yourself Content Marketing

WriterAccess: A platform in which to hire freelance writers, editors, and content strategists, connects business owners with thousands of independent content experts with varying degrees of expertise and proficiency. Have a small budget? WriterAccess ranks its content producers’ proficiency from two to six stars, giving you the power to decide how much you’re willing to spend. The one downfall of the platform is that the company takes a 30 percent cut of all orders for its simple facilitation services – which seems steep for a middleman.

SnapApp: Do you want to take your content to the next level? More and more marketers are using content to attract and maintain customers, but engagement remains a problem. Interactive content may be the answer. Interactive content is the new frontier of the content world and SnapApp’s easy-to-use user interface makes creating interactive content, well, a snap. From interactive infographics to surveys and quizzes, SnapApp can bring your content to life and help increase conversion rates.

GoAnimate: When it comes to content marketing, video is the Holy Grail. But it is often too expensive and too complex for most small businesses to tackle. GoAnimate, a user-friendly video creation tool brings the power of Hollywood to your PC. Animated videos are fun and engaging and offer customers break from the doldrums of more common marketing techniques. Simply write a script, record your voiceover and then choose from thousands of animated images and graphics to develop videos of any length.

Garage Band: My mom always told me I had a face for radio and that’s probably why I like podcasts so much. Podcasts are one of the fastest growing content tools today and it’s not hard to see why. With simple software that comes standard on any Apple computer, Garage Band helps amateurs can produce polished, professional, sophisticated content that can be streamed to users all across the globe.

Some Simple DIY Content Marketing Rules

If you are going to tackle do-it-yourself content marketing on your own, there are two simple rules you need to follow.

These are the two most important content marketing rules Click to Tweet
  1. Use Content to Solve Problems: If you’re not solving a problem with the content you’re building, you’re creating one. Put yourself in your customers’ shoes. What do you need to know about the products or services and what do you want to know about the products or services. Make sure the content is useful and relevant.
  2. Use Content to Educate and Empower: Content should be entertaining, that’s a no-brainer, but it must also educate your customers and empower them to make an informed decision. Tell stories that will impact your customers and how they interact with your product.

If you follow these two simple use and tap into the resources mentioned about, you’re well on your way to developing an effective – and more importantly, profitable – content marketing strategy.

And, for those of you who don’t necessarily want to go the DIY route, our content marketing experts are here to help you grow your business. Contact us today for a free content analysis.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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