The Definitive Guide to Using Google Keyword Planner

No Comments

You need a strong content marketing strategy if you want your content to rank on Google. Therefore, you have to implement a strong plan before you start — and you certainly shouldn’t create content about anything or everything. That’s why Google Keyword Planner plays a major role in boosting your content marketing results.

What is Google Keyword Planner?

Google Keyword Planner is a free tool provided by Google. It helps advertisers and online content creators search for keywords and gain valuable insight into what their audience is looking for.

How to set up a Google Keyword Planner Account?

To get started with creating your account — click here.  (Or search on Google for “Google Keyword Planner”.)

You’ll be taken to this page. 

Click Go to Keyword Planner.

After that, you have two options. 

If you want to try out your first Google ads campaign, you can select a campaign type and click continue.  (But you’d have to fill your billing information and create an ad for your campaign.)

Option two is to click Create an account without a campaign — which is the one we’re going  with in this tutorial.

The difference between the two is that if you run campaigns long enough and pay for them, Google will let you see exact numbers for search volumes in the results. You don’t get that if you’re just testing out the tool. But don’t worry, we’ve got you covered on that. (More on that later)

The next step is to enter your business information and click Submit

And you’re good to go.

Click on Explore Your Account and continue.

You’ll see so much information on the dashboard, but we’re going to stick with the Google Keyword Planner tool for this guide.

On the top right corner of your screen, you’ll find three icons — click on Tools.

And then under Planning, click on Keyword Planner.

Since this is the first time you use Keyword Planner, you’ll see this box with a short explanation for some features you get when using the tool.

Click on Go To Keyword Planner

You’ll have two options:

1- Discover new keywords:

Here, you’ll find new keyword ideas related to the main keywords you enter.

Enter words, phrases,  or even URLs to get richer keyword results.

First, enter related keywords about your topic.  (You can enter up to 10 related keywords and phrases so that you have even more new keyword ideas.)

And then Get Started.

The tool will generate a long list of new keywords related to your topic that you can use to create your content.

In this example, Google Keyword Planner has generated 2,795 keyword ideas from just 6 keywords we entered.

For each list you’ll get:

  • Keyword ideas
  • Average monthly searches
  • Competition (This isn’t SEO competition. Instead, the numbers only apply to how much you’ll pay if you want to run a CPC campaign)
  • Top of page bid (low range and high range) gives you the cost per click for running a CPC campaign.

Tips For Using Google Keyword Planner

Google gives you a lot of options to get as close as possible to your desired results. Here are some features you can use to improve the available keyword list.

Show broadly related ideas: If your niche is small and you’re looking to expand by creating new content, you can stick to showing broadly related ideas.

If not, you can switch to show Closely related ideas, and that will show you the closet related keywords that you can take and start creating your content right away.

For more filters, click on “Add filter” and you’ll see this list. 

And then “Keyword text”.

As you can see, you have two options to choose from — contains and does not contain.

Either exclude results that contain certain words or only include results that contain specific keywords.

After applying our filter, Keyword planner is only showing 356 results from the total keyword ideas all of which contain the word food in them.

One last step to better organize your results is to click on the top row to sort results from top to bottom or vice versa.

For example, if you click on once Avg. monthly searches, the list will be reorganized by impressions from highest to lowest. 

And if you click again, you’ll get the data from lowest to highest.

How to Show Exact Numbers for Monthly Search in Google Keyword Planner?

Google only gives you a range for monthly searches. And that’s because they want you to spend some money running campaigns before you get all the data.

Thankfully, there is a solution to this problem. 

It’s using a browser extension called Keywords Everywhere that shows you the exact search volumes and CPC.

All you have to do is install the extension to your browser and get an API key.

Here’s what your result will look like after installing Keywords Everywhere.

This will appear each time you search on Google, Youtube, Amazon, etc.

You’ll also see search volume for the country you choose in your settings for the Keywords Everywhere extension.

This way, you can generate unlimited ideas for articles, ebooks, videos, podcasts, etc. You’ll know what your audience is looking for and what your visitors are trying to learn about. 

2- Get search volume and forecasts 

If you already have a list of keywords you created or got from another tool, you can use this option to improve your data. You’ll get detailed information about search volume, impressions, clicks, etc. 

Start by entering your keyword list in the box. (Or upload it if you have a CSV, xls, xlsx file)

And then Get Started.

To make sure you’re getting the right numbers, click on the down arrow at the top, and then click on somewhere at a high point on the graph.

You’ll see the keywords you entered with clicks and impressions.

And here’s what your result will look like after installing Keywords Everywhere.

This way, if you already have a list of topics you want to cover, you’ll get so much insight into what type of content is going to work. You’ll know what your customers are looking for and what your audience is interested in — and then focus all your content around that.

Wrapping it up

Although Google Keyword Planner may have some limitations, it’s still one of the most valuable tools for keyword research. Besides, it’s totally free, easy, and available for anyone to use. 

Do you do your own keyword research? If so, what tools do you use?
Let us know in the comments below.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

      About us and this blog

      All the latest tips, tricks, and insights regarding content marketing, social media marketing and SEO.

      Request a free quote

      We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

      Subscribe to our newsletter!

      More from our blog

      See all posts

      Leave a Comment