Is Content Marketing a Waste of Money?

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Is content marketing a waste of money? Certainly not.

Whether you’re dealing with a small or large business, when it comes to maintaining a presence online, your business is going to compete with a lot of noise. Consumers weed through tons of information to help them make smarter and better decisions.

Even if your business is small, content marketing should be considered an absolute must. It helps raise and spread awareness to potential to customers, extending your reach and allowing you to bring in more customers.

However, it’s easy to spend money on all the wrong places when one blindly invests in content marketing. Unrefined digital marketing strategies, poor use of SEO strategies, and simply poor content are just a few of the reasons a business may be seeing a poor ROI when it comes to content marketing.

content marketing waste money

Although businesses should incorporate digital marketing into their outreach strategies, it can become quite expensive.  However, if you’re only investing a little, you might as well not invest any money in at all. You will not see the results from content marketing unless you put a reasonable amount of money into it.

It’s difficult to say what’s a reasonable amount as that’s going to vary from one business to another. Success for you might mean finding an expert content marketing and social media agency, such as the Lorem Ipsum Company, and letting them take the reins when it comes to the online marketing of your brand.

When you invest wisely in high-quality content marketing, such as with an expert agency, you’ll see that your business reaps many benefits with a big ROI.

5 Reasons Why Content Marketing is Essential for Your Small Business

So, why should your business place time, money and energy into content marketing? Here are just a few reasons.

1. Builds trust and establish your business identity

Building trust with your customer is one of the best ways to bring customers in and generate leads. You need your business to stand out from the crowd. By posting content that provides site visitors with valuable information that enriches their lives, you build your business identity as a trusted and knowledgeable expert.

2. Boosts brand awareness

By consistently posting fresh, new content on a regular basis, you have more opportunities for your company’s name to reach your target audience. Once your business begins to post valuable content frequently, your brand will become familiar to your site audience. Next time they need one of your services, your business will be one of the firsts in mind.

3. Motivates potential customers to take action

Spending money can be painful for some of your customers. They’ll procrastinate when it comes to purchasing your products or services. By guiding your potential customers through the buying journey with content that helps them to become aware of your services and allows them to evaluate until they are confident enough to make the purchase decision.

4. Makes your business easier to find than your competitors

When you provide a stream of new content, you give your readers more reasons to click. By creating a consistent and frequent flow of valuable information for your site visitors, on a variety of topics that fall within your niche, you’ll establish your brand identity not just for your customers but for the search engines like Google and Bing.

When you post content, search engines crawl through this content to establish your site’s identity. Valuable, informative and interesting content keeps your readers on the page longer, allowing search engines to identify you as an expert. This, in turn, boosts your search engine result rankings, making it more likely your target audience will find you and begin to recognize your brand name. If you’re not sure where you currently stand, the Lorem Ipsum Company’s team will provide you with a free content analysis of your website.

5. Keeps your website fresh (great for your brand image!)

Your customers rely on the internet to find information to help them make decisions. Your website will be their first impression of your business. A stale, outdated website looks unprofessional and messy. When it comes to decision making, consumers will take time to evaluate their purchasing options. This means that they’ll likely be visiting your site more than once. If they come back and see new, relevant and valuable information, you prove to them you’re a professional expert in the business.

If you’re looking for success in your business, content marketing should be considered an essential aspect of your marketing strategies. If you feel overwhelmed or don’t have the energy to invest in such as time-intensive task, outsourcing this work would be a wise move.

As you can see, there’s no way content marketing a waste of money. The Lorem Ipsum Company offers everything you need- from building your business a website from scratch to advanced site analytics. Contact us for a free quote today!

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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