5 Content Marketing Rules You Didn’t Know You Were Breaking

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Content marketing isn’t the wild wild west of digital marketing that it used to be. There are content marketing rules that should be followed for success.

Content marketing is a relatively new buzzword. So why is it so important? Because content marketing is one of the best ways to generate new, high-quality leads and grow and engage your audience.

Fact: 60 percent of companies have hired or plan to hire an executive to oversee content marketing strategy.

These 5 content marketing rules will help ensure your content works Click to Tweet

 

But with any kind of marketing, there are a few content marketing rules. Here are five content marketing rules most marketers don’t even know they are breaking:

  1. Determine your audience: The World Wide Web has literally trillions of pages of content. That is a lot of content for consumers to pore over. By knowing your audience and knowing what content they want and need, you’ll have much better luck. Take Nike, for example. The apparel giant quickly realized that traditional ads didn’t engage their customers, so it transitioned a large portion of its billion-dollar annual marketing budget into content marketing and various social media platforms. This fundamental shift helped Nike re-engage its audience by producing content that directs audience needs.
  2. Keep it simple: If there’s one brand that knows how to KISS (Keep it simple, silly) it’s Apple. With a simple website, simple ad copy and a simple mission, Apple has built itself into the most valuable corporation in the world. While it’s a bit dated, let’s use the “Mac Vs. PC” ads from about 10 years ago. Those ads don’t even mention price, yet they were tremendously successful. Your content marketing should have a single purpose. In Apple’s case, that purpose was to illustrate that Macs are better than PCs. Period.
  3. Solve a problem: I have said it a million times before, if you’re not solving a problem with your content, you’re creating one. The success of your business is reliant on how well you understand your customers’ problems and how quickly you can solve them. If you truly understand how to keep your clients and prospects happy, this should show in your content. Your content should be proactive. Listen to everyone, not just your current customers. Provide general resources that can help you cast a wider net.
  4. Be entertaining: Let’s face it, we live in a world of infotainment. Thanks mostly to the advent of the 24-hour news cycle, people are constantly inundated with content. If you want to stand out, entertainment is key. One brand in particular has embraced this methodology: Red Bull. Red Bull is no longer just an energy drink company; it’s a global media company with one of the most popular YouTube channels Then there’s Red Bull TV, a free service available to everyone on laptops, tablets and mobile phones. Nowhere in this effort does Red Bull force its audience to buy its products.
  5. Shoot for transparency: Transparency is key. I can’t stress this enough. Readers can tell instantly when your content is insincere. If you want to keep your customers interested in your content, honestly is the only way. This includes showing user comments, the good and the bad, and speaking your customers’ language. I worked for a company once that had zero respect for its customers. It thought they could be easily fooled with fancy words and trickery. They weren’t and the company’s reputation suffered.

Obeying these simple content marketing rules comes down to three things:

  • Accountability to you audience
  • Understanding customer needs
  • Creating a value proposition

If you apply these simple content marketing rules to your strategy, results are guaranteed. For more information on the content marketing services offered by the Lorem Ipsum Company, get a free content analysis today.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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