What is the success rate of your content marketing campaigns? Do you feel like you hit them out of the park more often than not? Content marketing campaigns can be tricky as you want to target your core audience, gain their attention, and deliver a message in the process. It is all about taking the […]

Blogging — especially with an SEO friendly blog post — is a fantastic way to attract new customers to your website. But how do you customers or potential customers know where to find your blog? Since most people use a Google search to find what they are looking for online, your site needs to show up […]

What is SEO? The acronym, SEO, stands for search engine optimization. In some cases, you might also see SEO used to refer to the professionals who optimize websites for search engines as well. The simplest definition of search engine optimization could describe it as the steps needed to ensure a website ranks well for search engine […]

Content marketing has been rapidly becoming a staple in all serious marketing strategies, across all industries. But today, it’s safe to say, that content marketing is more than a pillar of marketing, it’s the central pillar upon which solid marketing plans are based. Proper content marketing requires you to stay on top of trends. Including […]

Gain an in-depth understanding of what is structured data and how it relates to your business As you work to improve your online presence for your small to medium business, concepts like SEO, content, and social media come to mind. But have you heard about structured data? The real value in all of these internet-based […]

One of the most valuable assets for your business — no matter how big or small — is your online reputation. The first thing customers will do when they want to learn more about your business is turn to the internet. The information that’s out there about your business reveals your company’s reputation. This is […]

As a business owner, you may be wondering whether it really makes a difference if you develop a social media presence. Most small business owners have already plugged into the social media world and may be convinced that, for them, it’s not the best investment. There’s a huge difference, however, between those who use social […]

You’ve probably heard that content marketing is key for the survival of your business, and it’s true. Without unique, diversified forms of media and content setting you apart from competitors, why should a customer choose you over them? You have to use content — consistently updated and well-crafted content — to forge a connection with and to […]