Category Archives: Online marketing

Invest in Marketing Automation

When Should You Invest in Marketing Automation?

According to a recent study by SocialMediaToday, 75% of online marketers invest in marketing automation software. And the majority of them have seen…
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Text Message Marketing

Text Message Marketing Vs. Email Marketing

Which is better: Text message marketing or email marketing? Any phone user today must have an email address to create online accounts or…
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text message marketing

Text Message Marketing: How to Get Started

Text message marketing is one of the most underrated marketing strategies in 2021. And that's due to the many misconceptions that surround it.…
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marketing automation program

How to Build a Successful Marketing Automation Program

The right marketing automation program can prove to be a highly effective strategy for business growth. It allows you to approach more prospects…
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2021 content marketing trends

2021 Content Marketing Trends to Watch

Marketing is an ever evolving science. These 2021 Content Marketing trends offer a glimpse at where marketing is heading.  Content marketing is one…
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digital marketing trends to watch in 2021

7 Digital Marketing Trends To Watch in 2021

The digital marketing landscape has been evolving rapidly in the past decade. That’s why it’s vital to stay on top of digital marketing…
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9 things we learned at #INBOUND19

The content team at the Lorem Ipsum Co. recently attended Inbound, the 26,000-attendee-strong digital marketing confab hosted by Hubspot, and we want to…
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Online reputation management

What is Online Reputation Management?

One of the most valuable assets for your business -- no matter how big or small -- is your online reputation. The first…
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10 Best Social Media Marketing Tips EVER!

If you're looking for the best social media marketing tips EVER, you've come to the right place. While there’s no one-size-fits-all approach to…
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Brands are using content marketing successfully

These 5 Brands Are Using Content Marketing Successfully

Major brands are using content marketing successfully. In 2017, businesses need to stand out. They cannot hide in the shadows. The modern world…
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