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Category Archives: Content Marketing

blogging for your business

Why Blogging for Your Business is a Must in 2020

There’s a lot of talk online about blogging for your business and whether or not you should have a blog. Some webmasters believe…
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is content marketing dying

Is Content Marketing Dying?

While there are some forms of content marketing dating back to 1895, content marketing as we know it today is relatively new. Five…
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#inbound19

9 things we learned at #INBOUND19

The content team at the Lorem Ipsum Co. recently attended Inbound, the 26,000-attendee-strong digital marketing confab hosted by Hubspot, and we want to…
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High quality content

How to Tell You Are Producing High Quality Content

Creating high quality content is the most efficient way to market in the age of Google. Blog posts are not enough as the evolution of…
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content for seo

Content for SEO: What’s Best for your Website?

Search engine optimization (SEO) is the practice of structuring your company's website and other online content so that search engines can recognize it.…
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quality content marketing

Quality Content Marketing: Why It’s Important

Content is central to any marketing strategy. But the importance of quality content marketing can’t be overstated. Google, Yahoo, Apple and Bing have…
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results from content marketing

How do you Get Results from Content Marketing

Do you want to see results from content marketing? Of course, you do. The most successful content marketers make sure to pay careful…
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difference between white papers and ebooks

What’s the Difference: White Papers and Ebooks

Blogging just scratches the surface of the power of content marketing. Depending on your goals, content marketing is much more than communicating with…
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outsourced content creation

Outsourced Content Creation: The Myths vs. the Facts

Businesses communicate with their customers in a variety of ways, the most popular of which is content marketing. But creating enough content to…
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SEO friendly blog post

How do you Write an SEO Friendly Blog Post?

Blogging — especially with an SEO friendly blog post — is a fantastic way to attract new customers to your website. But how…
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