Creating high quality content is the most efficient way to market in the age of Google. Blog posts are not enough as the evolution of search engine optimization techniques continues onward. Research, captivating the target audience, and using tactics that leave a lasting impression are but a few of the methods of garnering and retaining long-term, incoming traffic. Specializing […]

Search engine optimization (SEO) is the practice of structuring your company’s website and other online content so that search engines can recognize it. Thanks to the rise of smartphones and other mobile devices, searching online is a popular way for consumers to find businesses, so it is crucial that you follow SEO best practices to […]

Content is central to any marketing strategy. But the importance of quality content marketing can’t be overstated. Google, Yahoo, Apple and Bing have all enriched and reformed their search algorithms to focus on quality over quantity. How could a computer determine quality, you ask? Great question. Here’s a brief look at how search engines determine […]

Do you want to see results from content marketing? Of course, you do. The most successful content marketers make sure to pay careful attention to every stage of the process; from ideation to execution to performance monitoring. With a well-organized plan and thorough content marketing strategy, you can see results from content marketing, too. But […]

Blogging just scratches the surface of the power of content marketing. Depending on your goals, content marketing is much more than communicating with your audience via your blog. White papers and ebooks are excellent examples of just how powerful content marketing can be. But what’s the difference between white papers and ebooks, and why should […]

Businesses communicate with their customers in a variety of ways, the most popular of which is content marketing. But creating enough content to feed the growing desire for online content consumption can be difficult. That’s where outsourced content creation comes in. By outsourcing your content creation to a content marketing agency or other third-party vendor, […]

More than 409 million people read more than 23.7 billion pages of blog posts every month. This is why every business needs a blog. Roughly 80 percent of consumers spend time researching a product or service online prior to purchasing. If you’re not blogging on a regular basis, you’re missing out on a massive potential […]

Questions to ask a content marketing agency: We all know that not all content is created equal. That holds true to content marketing agencies as well. There are some big warning signs that can prevent themselves when you’re dealing with a subpar content marketing agency. All you have to do is ask the right questions. […]

Behind every successful business is a strong content marketing strategy. These strategies allow for businesses to drive results by constructing a plan that understands the target audience, that reliably produces evergreen content and one that implements an intuitive way to have content organized and constructed. There are a few elements that are an essential part […]

Content marketing can make or break your business. Good content allows you to show your customers, both current and potential, that you value their attention. It shows the level of detail you put into your business to meet the wants and needs of your customer base. A business that can consistently show their customers how much […]