While there are some forms of content marketing dating back to 1895, content marketing as we know it today is relatively new. Five years ago, a company could launch a content marketing campaign, sit back, and watch the sales roll in. Thousands of companies see success from their content marketing every day, however, success is […]

The content team at the Lorem Ipsum Co. recently attended Inbound, the 26,000-attendee-strong digital marketing confab hosted by Hubspot, and we want to tell you about the things we learned at #INBOUND19. Covering everything inbound marketing related, from video to chatbots and social media to web design, the conference brings digital marketing professionals from all […]

Creating high quality content is the most efficient way to market in the age of Google. Blog posts are not enough as the evolution of search engine optimization techniques continues onward. Research, captivating the target audience, and using tactics that leave a lasting impression are but a few of the methods of garnering and retaining long-term, incoming traffic. Specializing […]

Search engine optimization (SEO) is the practice of structuring your company’s website and other online content so that search engines can recognize it. Thanks to the rise of smartphones and other mobile devices, searching online is a popular way for consumers to find businesses, so it is crucial that you follow SEO best practices to […]

Content is central to any marketing strategy. But the importance of quality content marketing can’t be overstated. Google, Yahoo, Apple and Bing have all enriched and reformed their search algorithms to focus on quality over quantity. How could a computer determine quality, you ask? Great question. Here’s a brief look at how search engines determine […]

Do you want to see results from content marketing? Of course, you do. The most successful content marketers make sure to pay careful attention to every stage of the process; from ideation to execution to performance monitoring. With a well-organized plan and thorough content marketing strategy, you can see results from content marketing, too. But […]

Blogging just scratches the surface of the power of content marketing. Depending on your goals, content marketing is much more than communicating with your audience via your blog. White papers and ebooks are excellent examples of just how powerful content marketing can be. But what’s the difference between white papers and ebooks, and why should […]

Businesses communicate with their customers in a variety of ways, the most popular of which is content marketing. But creating enough content to feed the growing desire for online content consumption can be difficult. That’s where outsourced content creation comes in. By outsourcing your content creation to a content marketing agency or other third-party vendor, […]

More than 409 million people read more than 23.7 billion pages of blog posts every month. This is why every business needs a blog. Roughly 80 percent of consumers spend time researching a product or service online prior to purchasing. If you’re not blogging on a regular basis, you’re missing out on a massive potential […]

Questions to ask a content marketing agency: We all know that not all content is created equal. That holds true to content marketing agencies as well. There are some big warning signs that can prevent themselves when you’re dealing with a subpar content marketing agency. All you have to do is ask the right questions. […]