Category Archives: Advanced SEO Techniques

Google SERP Features

8 Google SERP Features to Improve Your Rankings in 2020

Search engine results page (SERP) features are results displayed to reveal more context to search users. Google SERP features provide relevant information to…
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seo myths

11 SEO myths to ditch in 2020

Today’s search engine optimization is nothing like it was five years ago. Google is constantly updating its algorithm – not to make it…
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rank on google maps

How to Rank on Google Maps in 2020

Local SEO, and especially Google Maps, is all the rage right now. With voice search on the rise and digital personal assistants, such…
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seo link building

How to Get Started With SEO Link Building

If you want an effective growth strategy that’s here to stay for the long-term, you should start with SEO link building.  But there…
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9 things we learned at #INBOUND19

The content team at the Lorem Ipsum Co. recently attended Inbound, the 26,000-attendee-strong digital marketing confab hosted by Hubspot, and we want to…
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Google Keyword Planner

The Definitive Guide to Using Google Keyword Planner

You need a strong content marketing strategy if you want your content to rank on Google. Therefore, you have to implement a strong plan…
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quality content marketing

Quality Content Marketing: Why It’s Important

Content is central to any marketing strategy. But the importance of quality content marketing can’t be overstated. Google, Yahoo, Apple and Bing have…
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keyword research

Keyword Research: Everything You Need to Know

The first step to a successful SEO or content marketing strategy is keyword research. It’s essential to the successful execution of any marketing…
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what is structured data

What is Structured Data? And Why It’s Important

Gain an in-depth understanding of what is structured data and how it relates to your business As you work to improve your online…
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SEO Friendly Content

SEO Friendly Content: 5 Secrets to Make Content Better

SEO Friendly Content is the key to a successful search engine optimization (SEO) strategy. SEO continues to evolve. Business owners and SEO professionals…
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