Building a Successful Social Media Presence for Beginners

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Building a successful social media presence for beginners has become significantly challenging throughout the years.

More companies are fighting for the attention of a limited audience with the same types of content covering the same topics. Engagements metrics are lower than ever, while the number of shared posts keeps growing.

All that might put your business in a tight spot…

Here are seven tips for building a successful social media presence for beginners to help you stand out from the pack: 

1- Humanize Your Brand

Humanization comes first on our list due to its importance to your social media presence.

Brands are made by humans. Yet, many marketers interact with their audiences in a robotic, generic manner.

A humanized brand is guaranteed to shine in the online marketing world in a world full of automation. Content authenticity is more important than ever.

Here are some unique ways to humanize your brand:

  • Personalize your automated messages
  • Engage in online discussions with your followers
  • Develop a consistent brand personality
  • Keep your language and tone human
  • Share personal stories of your brand and staff

The common factor in all of them is genuine interaction.

Online consumers are tired of receiving promotional offers all the time. They’re only willing to deal with companies they trust and believe in.

2- Invest in Video Marketing

Video marketing is a great way to grow and generate brand awareness on social media. 

It’s a unique form of easily consumable content, which also makes it extremely shareable. Besides, videos are more attractive and engaging to the user because they can capture attention within seconds.

That explains the popularity of video marketing and why most brands have adopted it as a winning strategy.

Getting started with video marketing shouldn’t cost much today. You can transform your brand through story-based marketing with a simple setup.

3- Use Hashtags

Hashtags help social media users find related content easily. So, using them properly will allow you to be more visible and boost your impressions.

But before you get started with hashtags, there are a few things you must know.

First of all:

More hashtags won’t necessarily mean higher visibility. 

Most social platforms limit the number of hashtags you can use on a single post for various reasons. For example, adding too many hashtags can have the opposite effect of boosting your impressions.

So, be sure to keep your hashtags to a minimum for each post you share.


Including irrelevant hashtags in your updates comes across as spammy and unprofessional. And that might hurt your brand and limit your post reach over time.

You need to be selective about which hashtags to include in your posts based on relevance.

4- Follow The Trend

Like any other digital marketing approach, social media marketing is always evolving. Whether it’s Instagram adding stories or Facebook introducing new reactions, new updates are coming all the time.

One thing to keep in mind is this:

These changes aren’t random.

Social platforms launch new features to improve the experience of their users. They also want to help businesses get better results with their marketing.


You must stay on track with the latest trends and adapt to them to remain on top of your competition… especially when building a successful social media presence for beginners.

5- Run Contests And Giveaways

Running a giveaway is easy and inexpensive. It’s the perfect example of a win-win situation in marketing.

Contests can drive impressive results by generating lots of exposure and interest around your brand. On top of that, you’ll keep your followers happy and engaged with your business.

To run a contest on your social media profiles:

You have to decide on the terms and conditions of the giveaway.

What should a follower do to participate in your giveaway?


Choose a prize for the winner, which can be one of your products or services. Then, pick a deadline for announcing the results and create some urgency around the opportunity. 


Once you launch the contest, start promoting it on your social profiles to let the world know about it. 

And don’t forget to monitor your results after the giveaway to see how you can improve on it the next time.

6- Go Live

Live streaming may be the missing key in your social media marketing plan. 

Going live allows you to build lasting relationships with your audience and boost interactions. It’s also a fantastic way to stand out from the crowd and draw attention to your content.

But before you launch your first live stream, you need to be prepared for it.

For starters:

You should invest in some gear to improve your video and audio quality. There are lots of budget-friendly options to choose from in the market.

Lighting and setting are also crucial if you want to maintain a professional brand image.


Prepare a basic outline for what to go over in your live broadcasts to help you stay on track. And be sure to interact with your audience by including them in the conversation and answering their questions.

Now, here’s the truth…

Your first few live streams won’t be perfect. You’ll make lots of mistakes and struggle to finish a single session. 

But with enough practice, you’ll learn a lot during the process.

You’ll get more comfortable talking to the camera. And before you know it, you’re able to share your unique insights with no hassle.

7- Experiment With Paid Ads

Social media advertising is a cost-effective approach to scaling your brand and increasing your profits. It’s a strategy that involves creating targeted ads towards your audience. 

With paid ads, you can amplify your results and reach new prospective clients in no time. You’ll also get the chance to learn more about your target audience and gather customer insights.

But here’s the deal:

A larger budget doesn’t necessarily mean better results. 

Many business owners try paid ads with no prior experience. But they end up wasting thousands of dollars for nothing. 

It’s always better to consult an experienced marketer to help you set up and optimize your ads for maximum results.

Wrapping It Up: Building a successful social media presence for beginners

Winning on social media can be difficult and might take lots of time and effort.

But if you’re consistent with sharing useful content and following the right techniques, you’ll make your brand more noticeable to your target audience.

Getting started successful social media presence for beginners

Check out our social media marketing services to learn more about our services. Don’t hesitate to contact us with your project needs.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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