How to build backlinks in 2017

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If you are a small or medium-sized business owner who would like to expand your online presence via SEO, content marketing, and social media, the topic of how to build backlinks should be of interest to you. A backlink is an incoming link connected to an external web page. Whenever an outside web page links to any of your pages, it is called a backlink.

Five to seven years ago, a page that had many backlinks would rank higher on Google and other major search engines. Although this is still true to some extent, the whole area of backlinking has changed since the advent of Google’s Penguin algorithm.

Google Penguin is a recent update that has had a major effect on many high-ranking sites. It targets sites that might fall under the web spam category and decreases their ranking. Web spam includes sites that use keyword stuffing, black-hat techniques, over-optimized SEO, and sites that use a variety of link schemes related to how to build backlinks.

Instructions on how to build backlinks has changed

Keeping the Google Penguin algorithm in mind, this article will instruct you on how to get quality backlinks. The correct inbound website link may still be able to grow your Google revenue, brand, and rankings, as opposed to the wrong backlinks that might penalize your site. Contact the Lorem Ipsum company, which has software, next-generation technology, and the latest tools for creating solutions for mobile and web environments, for up to the minute tips on how to get and keep high-quality backlinks.

Let’s get down to business. A backlink is made every time an external website creates a link to your website. In order for you to get the maximum out of each backlink, you need to make sure that your site is technically optimized, that it has a stable site architecture, and, most important of all, that it contains valuable content.

Optimize your site for backlinks

Before acquiring any links, it’s critical to fix any technical errors on your site. Optimize your site loading speed, minimize any duplicate content, and make certain that your site is mobile friendly. In addition, find and resolve 302 redirects, 404 errors, duplicate meta data, redirect chains, and any instances of the wrong use of directives.

The most important thing you need to do is to make sure that your site has valuable content. The number of backlinks your site gets won’t matter at all if your pages are filled with duplicative junk content. Garbage content will bury your site somewhere deep where no one will be able to find it.

Two years ago, a web developer could use PBN backlinks (Private Blog Network backlinks) of authoritative websites, and be able to rank within a month. Nowadays, this method MIGHT see effects in 2-3 months, but it is too costly and too risky to attempt anymore. What should you focus on? Gathering a few pertinent backlinks from actual real websites.

Here are five quality tips on how to build backlinks:

  1. Use authority sites only: Authority sites are the highest quality websites. They have such great content that people respect it and actually want to share it with others. There are great web analysis tools out there. Try Open Site Explorer, Majestic, and Ahrefs for third party metrics analysis.
  2. Make sure all backlinks are 100% relevant to your content: Google will weigh how relevant your backlinks are by determining the content appearing on a linking page. Google will also look at the general theme of the domain that is linking, and how relevant the backlinks are that are hitting your domain.
  3. Only get your backlinks from genuine websites that receive a large amount of traffic: It might be harder to get these backlinks, but I promise you that they’re the most worthwhile. Use a site like SEMrush to determine the correct traffic data for a given site.
  4. Make completely certain that your backlinks are coming from sites with high integrity, and not from scammers. Examine the website carefully. Make certain that any outbound links are headed toward trusted, respected sites.
  5. Ensure that your anchor text dispersal is done wisely. You will get penalized by Google if all of your anchor text content is optimized for the same backlink. Study the different types of anchor texts out there and learn how to use them correctly.

Contact The Lorem Ipsum Company today for the most up-to-date information available. We’ll help you not only optimize your site for backlinks, but introduce you to all forms of web advertising and marketing, brand strategy, social media planning, and brand strategy.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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