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rank on google maps

How to Rank on Google Maps in 2020

Local SEO, and especially Google Maps, is all the rage right now. With voice search on the rise and digital personal assistants, such…
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measuring seo performance

Beginner’s Guide to Measuring SEO Performance

Growing your business today is all about perfecting your digital marketing game and that means properly measuring SEO performance. Whether you put in…
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LSI Keywords

How to Use LSI Keywords to Grow Your Traffic

What are LSI Keywords? Latent semantic indexing (LSI) is a method developed to identify the relationship between different words and concepts.  It’s a…
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is content marketing dying

Is Content Marketing Dying?

While there are some forms of content marketing dating back to 1895, content marketing as we know it today is relatively new. Five…
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seo link building

How to Get Started With SEO Link Building

If you want an effective growth strategy that’s here to stay for the long-term, you should start with SEO link building.  But there…
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#inbound19

9 things we learned at #INBOUND19

The content team at the Lorem Ipsum Co. recently attended Inbound, the 26,000-attendee-strong digital marketing confab hosted by Hubspot, and we want to…
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SEO tactics

6 SEO Tactics to Boost Your Traffic in 2019

There is no shortage of SEO tactics and tips for you to read and learn about online.  But the problem with quantity is…
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Google Keyword Planner

The Definitive Guide to Using Google Keyword Planner

You need a strong content marketing strategy if you want your content to rank on Google. Therefore, you have to implement a strong plan…
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High quality content

How to Tell You Are Producing High Quality Content

Creating high quality content is the most efficient way to market in the age of Google. Blog posts are not enough as the evolution of…
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content for seo

Content for SEO: What’s Best for your Website?

Search engine optimization (SEO) is the practice of structuring your company's website and other online content so that search engines can recognize it.…
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content marketing examples

4 Content Marketing Examples to Spark Your Imagination

What is the success rate of your content marketing campaigns? Do you feel like you hit them out of the park more often…
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quality content marketing

Quality Content Marketing: Why It’s Important

Content is central to any marketing strategy. But the importance of quality content marketing can’t be overstated. Google, Yahoo, Apple and Bing have…
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results from content marketing

How to Get Results from Content Marketing

Do you want to see results from content marketing? Of course, you do. The most successful content marketers make sure to pay careful…
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difference between white papers and ebooks

What’s the Difference: White Papers and Ebooks

Blogging just scratches the surface of the power of content marketing. Depending on your goals, content marketing is much more than communicating with…
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SEO in 2019

SEO in 2019: 7 Updates You Need to Know

SEO in 2019 is changing. Maybe your SEO campaign worked last year, maybe it didn’t. Either way, like most technology, SEO is shaping…
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outsourced content creation

Outsourced Content Creation: The Myths vs. the Facts

Businesses communicate with their customers in a variety of ways, the most popular of which is content marketing. But creating enough content to…
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keyword research

Keyword Research: Everything You Need to Know

The first step to a successful SEO or content marketing strategy is keyword research. It’s essential to the successful execution of any marketing…
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SEO friendly blog post

How to Write an SEO Friendly Blog Post

Blogging — especially with an SEO friendly blog post — is a fantastic way to attract new customers to your website. But how…
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what is seo

What is SEO — And How Can it Help Your Business Thrive

What is SEO? The acronym, SEO, stands for search engine optimization. In some cases, you might also see SEO used to refer to the…
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2019 content marketing trends

What 2019 Content Marketing Trends Will Look Like

Content marketing has been rapidly becoming a staple in all serious marketing strategies, across all industries. But today, it’s safe to say, that…
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what is structured data

What is Structured Data? How it Works and Why It’s Important

Gain an in-depth understanding of what is structured data and how it relates to your business As you work to improve your online…
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every business needs a blog

Why Every Business Needs a Blog – And How to Start One

More than 409 million people read more than 23.7 billion pages of blog posts every month. This is why every business needs a…
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Questions to ask a content marketing agency

10 Questions to ask a Content Marketing Agency

Questions to ask a content marketing agency: We all know that not all content is created equal. That holds true to content marketing…
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The Lorem Ipsum Co and Action Ready Marketing Announce Merger to Deliver Innovative Digital Marketing Solutions

PRESS RELEASE: For Immediate Release — LAKE FOREST, CALIF., November 6, 2018 — The Lorem Ipsum Co. and Action Ready Marketing announced today…
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SEO Friendly Content

SEO Friendly Content: 5 Secrets to Make Content Better

SEO Friendly Content is the key to a successful search engine optimization (SEO) strategy. SEO continues to evolve. Business owners and SEO professionals…
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Online reputation management

What is Online Reputation Management?

One of the most valuable assets for your business -- no matter how big or small -- is your online reputation. The first…
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3 Elements of a Strong Content Marketing Strategy

Behind every successful business is a strong content marketing strategy. These strategies allow for businesses to drive results by constructing a plan that…
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social media presence

5 Reasons Businesses Need a Social Media Presence

As a business owner, you may be wondering whether it really makes a difference if you develop a social media presence. Most small…
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successful seo strategy

5 Quick Tips for a Successful SEO Strategy

Want to rank well in Google search results? Search engine optimization or SEO may seem complicated. And it can be difficult for novices…
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#DeleteFacebook

How the #DeleteFacebook movement will impact business

In the content and social media marketing world, Facebook is a major component of our content marketing and social media strategies. As business…
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