Best Content Marketing Tools for 2017

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Content Marketing ToolsFor most companies, the right content marketing tools are critical for business growth. They help bring in new leads, improve your company’s brand and retain loyal customers.  In order for your customers to continue to read, click on and explore your content, it must be relevant. Content marketing, like any form of digital marketing, constantly changes. You must consistently evaluate and update your content marketing strategies to ensure that they are relevant to your customers and will inspire them to act.

One of the best ways to stay one step ahead of your competitors is to understand and use the latest content marketing trends. To help you do just that, we have identified some of the best marketing tools for 2017.

Mobile Content Marketing Tools

The value of mobile content cannot be stressed enough, yet there are many companies that are struggling to keep up with the demand for mobile content. According to the digital marketing magazine Relate, the time spent on mobile apps has grown more than 90 percent since 2013. Mobile content marketing is even more important if your target audience is millennials. More than 87 percent of those ages 18-34 report never being without their mobile devices. This means that if you want to engage this important demographic, you must disseminate your content in a mobile-friendly way.

If mobile is not a part of your overall content strategy, it needs to be. Now! Click to Tweet

More than 87 percent of those ages 18-34 report never being without their mobile devices. This means that if you want to engage this important demographic, you must disseminate your content in a mobile-friendly way.millennials. More than 87 percent of those ages 18-34 report never being without their mobile devices. This means that if you want to engage this important demographic, you must disseminate your content in a mobile-friendly way.

Multimedia Content Marketing Tools

Multimedia content combines videos, images, videos and audio together to engage customers. Newer multi-media channels, such as memes and GIFs are becoming a more important type of marketing and can be combined with other types of media to produce entertaining content.

Personalized Content

Personalized content is like showing up to your favorite restaurant to be seated at your favorite table and have the waiter already know what you want to order. Intimate, personalized service is more likely to make you return to a restaurant or business time and again. It is the same with content marketing. Your customers are much more likely to appreciate personalized content tailored for their needs than reading or viewing generic content that they care nothing about.

Live Streaming

Live streaming is poised to take over the world. According to Forbes, YouTube got more than eight million views in just 12 hours on its gaming live stream at this year’s Electronic Entertainment Expo. Live streaming content is a great way to help you get an edge over your competitors. There are a number of platforms that can be used to live stream with your audience, including SnapChat, YouTube, Facebook and Instagram. Popular content for live streaming includes product launches, tutorials, tours, company news or special events.

Virtual Reality

While virtual reality is still in its infancy as far as marketing is concerned, this technology is set to take off. The uses of VR for content marketing will be almost limitless. Virtual reality can be used for:

  • Showcasing premium products
  • Giving customers an exclusive look at company events and future products
  • Communicate your brand’s mission and values
  • Show how your brand or product can fit into your customer’s lives
  • Tell engaging and interesting stories about your brand or product

The above content marketing ideas can help your company expand its online presence and engage your customers.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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