7 Digital Marketing Trends To Watch in 2021

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The digital marketing landscape has been evolving rapidly in the past decade. That’s why it’s vital to stay on top of digital marketing trends. 

New digital marketing trends and technologies are coming each year to make us forget about the old marketing ways we’re used to.

So…

To win in today’s marketing world, you have to stay updated with the latest trends and watch out for new strategies to enhance your growth.

But with all the instantaneous changes and you being busy with your work, that may not be an option.

In this article, we’ll share with you the most important trends to watch out for in 2021 and why they might be the missing key in your digital marketing strategy.

Ready?

digital marketing trends to watch in 2021

7 Digital Marketing Trends to Watch in 2021

1- Personalization

This trend has always made the top digital marketing trends list as big brands keep moving towards this approach. 

Internet users are faced with hundreds of irrelevant ads every day. 

Each of those offers promotes an expensive product or a service that the user doesn’t need. That’s made even worse by the mass marketing approach some companies still take. 

Whether it’s social media advertising, display ads, or email marketing, gone are the days of volume sales.

Consumers want to be seen and treated as real human beings instead of personas with money to spend. The reason people still go shopping outside today is due to the personalized experience and human interaction.

That’s what makes personalization and relevance is the future of online marketing. 

Digital marketing today is all about targeting the right audience. 

More importantly, it’s about refining your marketing copy to appeal specifically to your customers is crucial. That how you’ll maintain a human connection with your prospects.

2- Voice Search

Humans beings are always on the look for the next easiest way to find information online.

Let’s take you back 20 years ago…

Would you imagine being three seconds away from getting an answer after asking any question?

According to Statista, there’s are over 3.5 billion voice assistants used around the world today. ComScore projected that by 2020, 50% of all searches would be voice-based. 

With the impressive improvements we’ve seen on voice assistants like Apple’s Siri and Amazon’s Alexa, we’re now living in that era. 

Those assistants are smart enough to understand your intents and behaviors just from your tone of voice. 

More people are searching locally and globally with voice assistants. Voice search is becoming second nature to most search users needing quick information.

So, be prepared for the future! Start learning how to optimize your content for voice search. 

3- Chatbots

With the growing popularity of AI and personalization, the chatbot industry continues to thrive and expand. 

Many billion-dollar companies and successful brands have incorporated chatbots into their marketing strategies. 

According to Business Insider, the market size for chatbots is projected to grow to 9.4$ billion by 2024.  

chatbot digital marketing trends

With new developments like voice bots, natural language processing, and conversation-driven marketing, this technology is the future. If used correctly, this can be an excellent opportunity to scale your business at lower costs. 

For example:

You can use chatbots to offer 24/7 customer support, increase brand loyalty, and boost your profits.

4- Featured Snippets

SEO is here to stay for the long run as search engines have become an integral part of our daily lives.

However…

The SEO practices you follow today may change as Google continues to develop its user experience.

Featured snippets are just one example of that.

featured snippet is a digital marketing trend to watch

Featured snippets come at the top of the SERP in “position zero” above the #1 result. They provide the most accurate answer to the search query and save the user’s time by being efficient.

But how did they change SEO?

SERP competition for the highest spot has always been fierce. Sites with the best content and the strongest backlinking profiles got to rank first.

Then came featured snippets…

Smaller businesses are now able to attract more visitors without having to rank at the top. This is an easy way to boost your brand visibility and increase conversions. 

5- Video Marketing

With platforms like Facebook, TikTok, and Instagram, developing newer features to support video content, video marketing will always be relevant.

However, the way users interact with it is changing.

For example: 

There is no universal length that works for all businesses. Many live streams on Facebook last for hours, with thousands of people watching and interacting with them.

video marketing

Other promotional videos on TikTok should be short and on-point to drive results.

You must take advantage of video and include it in your content marketing strategy.

But remember:

Your prospects come across hundreds of videos online each day. Be sure to surprise them with your content and keep them interested by offering invaluable insight.

6- Visual Search

Visual search is a new way for users to search online using the pictures they have on their devices. 

It uses advanced technologies such as Google Lens to identify real-life items around us. Then, it looks for search results related to those objects on the web.

Here’s an interesting fact for you:

Image search has grown by 60% from 2016 to 2018 — and those numbers have only continued to grow ever since.

What does that mean for your business?

Visual search will become a huge part of SEO in the future as marketers continue to look for better opportunities to reach new audiences. 

Therefore…

If you’re serious about your growth, now is the time to look for ways to implement this into your SEO strategy. 

Start using high-quality images on your business website and optimize them to help both Google and search users find your content more easily.

7- Influencer Marketing

The last of the 7 digital marketing trends to watch in 2021 is influencer marketing. The competition with SEO and paid advertising is today fiercer than ever. 

More companies are online today than there has ever been, and they’re all after the same goal: 

Growth and profits.

Influencer marketing is still one of the hidden gems of online marketing. Very few businesses have tried it, so that leaves the door open for you to reach for the low hanging fruit.

If you find the right profile on social media, you might be able to attract even hundreds of new clients to your business each month.

influencer marketing

Still not sure about this?

You don’t have to contact the most famous influencers or get your message out to millions of people. 

Start small by contacting beginner social media influencers in your area. Most of them will be ready to work with your brand and enhance your growth.

Ready to transform your business with digital marketing?

The Lorem Ipsum Company is at your service! We’re a top digital agency with a team of marketing experts ready to take you to the next level. 

Check out our digital marketing services to learn more about our unique strategies and how they can help your business expand. Don’t hesitate to give us a call at (949) 354-2574 — we’ll be happy to discuss your project further.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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