5 Ways to Improve Your Content Marketing in 2017

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The beginning of the year is a great time to sit down and improve content marketing systems. Content marketing is always changing and you should review your plan each year and develop an improved and stronger strategy.  Here are the top tips to re-energize your content marketing campaign in 2017:

Focus on Quality over Quantity

It is tempting to put out a large amount of content; however, a more effective approach is quality over quantity. Producing high-quality content that is valuable to your readers is better than putting out a bunch of mediocre pieces. Take some courses, whether online or in person, to help improve your writing skills.

Perform a Content Audit

Before working on content for 2017, you should take the time to sit down and review the content put out in 2016. Reviewing the content from last year will help you understand what worked well and what didn’t. Analyze which content pieces generated the most sharing, social engagement and traffic will help you develop more successful content in 2017.

Use Words and Visuals

This can be the year you really take your content marketing to the next level by incorporating more engaging content, such as videos and infographics, into your strategy. You can use infographics to emphasize key statistics mentioned in your content. You should use a combination of short videos, infographics and interactive slideshow to improve your overall content. Sharing images on Twitter has been shown to increase your retweets by 150%.

Do Not be Afraid to Overshare

When it comes to content marketing there is no such thing as over-sharing. You cannot depend on the search engines alone to get your content out there. The content should be shared across, Facebook, Twitter, LinkedIn and Google Plus. That list is just the basics, you also need to be on the lookout for any new and exciting forums that you can use to publish the content. Finally take Facebook a bit further and pay to boost your posts for additional exposure.

Do Your Research

The key to developing valuable content for your customer is to really listen to their needs and make sure you are delivering appropriate content based on those needs. In order to achieve this, you need to research the data and find out where your customers are spending their time and gathering their information as well as the places where they are actively engaging with the content. There are plenty of resources out there to help you track this information. This will also allow you to put out content targeted for your core audience.

Put Together an Editorial Calendar

If you want to be successful at content marketing you need to grow and retain your audience and the number one way to accomplish this is to publish great content on a regular basis. All successful content marketers have an editorial calendar. Take the time to sit down and write down all of the topics you want to cover the for the next three to six months and then map them out on a calendar so you a delivering the content in a consistent manner. It will really help you stay on track.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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