5 Reasons Businesses Need a Social Media Presence

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As a business owner, you may be wondering whether it really makes a difference if you develop a social media presence. Most small business owners have already plugged into the social media world and may be convinced that, for them, it’s not the best investment. There’s a huge difference, however, between those who use social media effectively and those who don’t.

Why go beyond an optimized business website? Here are just some reasons why you need to be making the most out of social media marketing (yes, even for your small business).

5 Reasons a Social Media Presence is Essential for Businesses

1. Your customers use social media daily

In fact, a large portion of American’s online time is devoted to social media. Your target audience is likely using social media and if they’re there, you need to make your social media presence known. By using social media, you can get in front of your consumers’ eyes, increasing the chances that your social media messages will reach a large chunk of them. Social media offers you a way to learn more about who your target audience is. When you understand your prospective customers better, you can develop a stronger marketing strategy because you’ll understand what your customers want.

2. Effective social media use means you’ll be giving your competitors a run for their money

Your competitors are already (probably) using social media to market their business – or trying to anyways. If you completely ignore adding a social media strategy to your marketing plan, you’ll fall behind your competition that may already be out there.

Depending on your area of business, if you use social media in an effective way, you’ll be far, far ahead of your competition. This can be quite difficult to figure out on your own. If you value your time you should outsource your social media strategy. You can’t be a jack-of-all-trades: hiring out ensures you don’t spread yourself thin.

3. Create a buzz

You definitely have the power to generate some buzz in the community about your business- whether it be a new dish your restaurant is serving or new features you’re including in your services, generating a buzz motivates consumers to make purchase decisions. Brainstorm some ways that you can get people excited about what your business is offering and that’ll get people talking. Creating a buzz is a will promote that online conversation about your business and acts as an effective method to spread your reach far.

4. Understand and manage the reputation of your business

If you’re present on social media, you have a way to measure what people truly think about your business. What are people saying about your business, company or brand? The conversations people are having about your business can shed light on any issues or problems of which you might not have been aware otherwise.  If you’re not bringing in enough customers, you need to find out where the issues are. Let the online community provide insight on both the problems and solutions.

The Lorem Ipsum Company offers an online reputation management service, so you can better analyze negative materials about your brand, among many other marketing services. Contact us today to learn more about what we can do for you.

5. Open up the lines of communication with your customers

Having a social media presence shouldn’t mean having a one-way line of communication. You need to be communicating with your customers and not just letting them do all the talking. You’ll bring in more business if consumers can see that you’re more than just a faceless business entity. You can still remain professional without coming off as cold. A warm, inviting business is one that consumers can trust. These are the businesses that consumers want to buy from.

Social media isn’t just for the big businesses. It’s a valuable and cheap marketing tool for businesses of all sizes. The huge presence of social media in your consumers’ lives means you have to be making the most out of it.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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