5 Powerful Content Marketing Examples to Grow Your Business

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You’ve probably heard that content marketing is key for the survival of your business, and it’s true. Without unique, diversified forms of media and content setting you apart from competitors, why should a customer choose you over them? You have to use content — consistently updated and well-crafted content — to forge a connection with and to be memorable to your customer base. Here are five content marketing examples of small businesses that use very different methods. As you’ll see, the method used often has a lot to do with the type of business, ex., a beauty and lifestyle company would present its social media front very differently than, for example, a financial services company.

Here are a few content marketing examples that highlight how a small business can use content to level the playing field.

Content Marketing Examples: Talk it Out!

Refinery29 is a newsletter-style beauty/fashion website primarily directed at young adult women. Since sites like this are a dime a dozen, Refinery29 has branched out and taken advantage of the YouTube boom to market itself. In addition to its website and typical social media pages (Facebook, Twitter, Instagram), Refinery29 makes eye-catching YouTube videos to gain interest in and to direct traffic back to their website. For example, this video doesn’t outright tell the audience to visit their website, but it promotes and popularizes the Refinery29 brand in general.

The company has also gone offline for promotion. Hosting an art installation for New York Fashion Week allows people to go see their efforts in person, and being able to interact physically with a company’s representatives in such a unique, fun way is always memorable for consumers.

Let Customers Generate Feedback/UX

Metaverse is a new company that’s all about letting users create and design their own apps, without any prior coding experience. Again, just as with Refinery29, you’re probably thinking, there are lots of companies serving that function! In this case, the business model is all about having the simplest and most efficient software. Even saving your clients two minutes means having an edge over your rivals, as minor as that advantage is.

So, what did Metaverse do? It asked its clients to create “UX videos” and “tutorials.” This means that the user would record his/her own screen while using the app, and show other potential customers how easy it is to use their app. Example here. By having customers create a tangible product for other users to look at, Metaverse leverages their existing customers. Bonus points for the fact that the marketing is coming from the customers themselves!

Social Media Marketing – Link to Greatness

Yet another “dime-a-dozen” type of company is one that provides graphic design solutions. Take Canva, for example. As a startup, it needs a way to look credible and to instill a sense of confidence in new users. How does this work? A great way to do this is by starting a well-written blog that has lots of great info about the field of graphic design, and about how good design is important for both personal and commercial users. Having a frequently updated blog and linking to it on your social media pages is key. If you’re worried about creating good blog content and developing the social media outreach that goes hand-in-hand with promoting that blog, we can help.

Stay Relevant and Current in Your Field

Your social media pages don’t just have to link to your own site/blog, though. Observe how PlayTestCloud’s Twitter links to breaking news within its industry, the gaming industry. By showing that your company has its finger on the pulse, you increase your own brand awareness. Link to objective, trusted sources in your industry. People following you on social media will be “reminded” of you when you give them news and updates that are interesting and significant to them, whether the news is about your company specifically, or about the industry in general.

A Strong Website – It’s All in the GUI

Web design is one of the most important factors in a customer’s first impression. You want your website to be clean-looking and simple to understand. You want the end user to be able to perform any key interactions with ease. Take SnackNation as an example. This company delivers snack boxes to offices, and it won’t take you longer than two seconds on the website to realize that fact. There’s one single input field that is clearly spelled out to the user. Then, if the user wants more info first, they can scroll down and find colorful, interactive GIFs showing off the snacks. Web design is one aspect of your site that you absolutely cannot cut corners on. Humans are visual creatures. You could have the best product in the world, but if your “online storefront” isn’t appealing, customers will turn elsewhere.

These are just a few of hundreds, if not thousands, of content marketing examples small businesses can embrace.

It’s difficult to optimize every aspect of content marketing, or to decide on your own which strategies would work best for your company. Or you may have some great ideas in place, but be unsure about the execution. Wherever you’re at in the process, let us help you with everything from web development and design, to online marketing in all its various forms (social media, SEO articles, email marketing). Or, let us improve the success of the marketing tactics you’re already using. Visit https://www.theloremipsumco.com/ and get started with a free content marketing analysis today.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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