3 Content Marketing Fails to Avoid (and a Bonus!)

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Content marketing fails plague many small and medium-size businesses. Too many business owners aren’t paying enough attention to (or placing enough importance on) their online presence. Without establishing a strong, dependable and authoritative online presence, your business growth will never reach its full potential — especially when you consider what lengths your competition might be taking.

Keep the following content marketing fails in mind so you know what to avoid and to help give you a leg up on the competition.

1. Letting your content marketing go stagnant

Perhaps you’ve tried to dabble in the world of content marketing yourself. In the beginning, you were all gung-ho and kept consistently updating and posting new content with fresh ideas to keep engaging your audience.  When your efforts didn’t pay off soon enough, you started spending less time on marketing your brand online and went back to business as usual.

If this sound like you, realize that content marketing efforts take time to be fruitful. It’s hard to provide a general timeline for when it will “work.” This all depends on what your business is about and if you know what you’re doing. If you’re using performing trial and error on techniques to see what works, it’s going to take you A LOT longer. When you’re feeling the burnout, get in touch with us at the Lorem Ipsum Company. We can help you out with all your content marketing and social media needs by taking all of the guesswork out.

2. Curating content on random topics

Crafting content based on random and large assortment topics might seem like a smart idea. It’s easy to think that this will extend your reach, allowing you to make your presence known to more customers. Here’s the thing- people aren’t going to want to check out your content if they can’t tell what topics to go to you about.

Be an expert in your specialized area. Only write on topics within your niche. In this case, narrowing your focus will get more people paying attention to your content. When you start writing outside of your niche, people won’t be able to figure out what your website, online presence, and brand are really about. Make it easy for potential customers to define your brand identity without any doubts.

Not only this, but writing outside of your area can look very unprofessional and lowers consumer trust with your business. Be sure to appropriately plan your topics. If you feel uncomfortable dedicating a large amount of time determining what moves are right and wrong, you’ll definitely need to hire out. This prevents you from being spread too thinly, allowing you to focus on what you do best.

3. Thinking SEO and analytics are not important

If you’re ignoring SEO and haven’t been staying current or aware of marketing analytics, you’re missing a big piece of the successful content marketing pie. Disregarding these areas because you believe they are just buzzwords or that you’ll be able to succeed without paying them any mind, then you are sadly mistaken.

Without SEO, you won’t be able to even get in front of the eyes of your potential customers. You could be crafting awesome and useful content, but if none of your potential leads can find you online, then you’re without a doubt losing business.

Consumers want to spend very little effort when it comes to finding the information they need. They aren’t going to go out of their way to find your business and see what you’re posting. In order to be easy-to-find, you’ll need to incorporate the latest SEO techniques. This helps you get on the front pages of the search engines and helps to really establish your online brand identity.

And without analytics, you’ll have no way to know if your efforts are succeeding or not. The Lorem Ipsum Company has a unique online reputation management service to help put these confusing analytics into perspective.

These content marketing fails are ones that you must avoid to help establish your brand as a cohesive and trustworthy presence to your customers. As a business owner, you should understand the importance of your online presence, considering the prevalence of technology. Although these content marketing fails are important, there’s an even bigger one you cannot be making.

The biggest content marketing fails

The biggest content marketing fail you could possibly make for your business is walking away from this list, realizing the importance of your online presence AND being too intimidated to implement any marketing or SEO techniques into building your brand.

Content marketing is a specialized area that takes many years for those within it to become experts. Staying on top of current trends, knowing when to use certain techniques and learning from trial and error can be difficult for those who are complete novices. If it feels daunting when it comes to understanding what it takes to craft a successful web presence with awesome and intriguing content that brings in more customers, you need to consider outsourcing this work.

The Lorem Ipsum Company is a trustable and expert content marketing and social media agency. Over the years, we have helped many businesses bring in more revenue just by stepping up their content marketing game. And we know what we’re doing. If you’re feeling overwhelmed about your next steps, contact us for a free content analysis today!

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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