14 Ways to Build Backlinks in 2021

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Despite what you might hear on the internet nowadays, backlinking is still one of the most powerful ranking strategies for SEO. But strategies need to change, especially if you want to build backlinks in 2021.

There are lots of methods you can apply to earn quality backlinks. But the whole process can be daunting, especially if you’re just getting started.

In this post, we’ll share with you 14 easy ways to build backlinks in 2021. You’ll learn which tactics are still effective and how to apply them to outrank your competitors.

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Let’s dive in.

1- Publish Unique Content

The first step to link building is creating content worth sharing and linking to.

Webmasters link to pages that bring value and unique insight to their audience. They want the best information from the most authoritative sources they can find online.

Therefore, if you publish content that doesn’t bring anything new to the discussion, no one is going to link to it.

Try to cover fresh topics and share your unique viewpoints on them. And be sure to support that with tangible stats and data to validate your claims.

2- Guest Post on Other Blogs

Guest posting has been around for decades and will still be relevant for years to come.

What’ a better outreach strategy than proposing to share your own content on someone else’s blog?

Look for authentic websites in your industry that accept guest posts. Then offer them an outstanding piece of content they can’t refuse. 

Now here’s the thing:

The submission process may not always be easy, especially if the site you want to guest post has a high domain authority. To save yourself time, make sure to read the guidelines carefully and follow the rules in your writing process.

A 404 error page will negatively affect any website’s SEO if it’s up for too long. Thus, webmasters are super appreciative of anyone who can help them remove broken links while suggesting a replacement.

That’s what makes the broken links method the ultimate win-win situation for everyone.

First, you’ll look for broken outbound links on high-authority websites online. Once you identify them, reach out to the owners with the information and offer them a similar article you have on your site.

4- Give a Testimonial

Testimonials are an easy way to build backlinks in 2021.

Does your business use any industry-related tools or services?

Get in touch with the people behind them and offer to give testimonials for a link back to your site. 

Testimonials are crucial for increasing brand recognition and authority in the market. And as an outside party, your feedback will be much more credible to the customer.

That’s what makes testimonials important to any company that’s looking to further promote its products and services. 

5- Find Unlinked Brand Mentions

As your company starts to have an established presence, it will grab everyone’s interest. Industry bloggers will mention you and talk about the great work you do more often.

Unfortunately, not every brand mention you get will link back to your website. 

So to prevent that, you need to search on Google for any brand mentions and check if they’re linking to your site. If you find any unlinked mentions, try contacting the webmaster to add an anchor back to your site.

Many companies publish round-up posts to have their own “best of” type competition. And they’re constantly looking for more companies to add to their lists.

With a quick Google search for “keyword” + roundup, you’ll find many articles where your site could be featured. All you have to do now is reach out to the authors and submit your website.

7- Help a Reporter Out

Also called HARO, is an excellent opportunity to be featured as a subject-matter expert on the web.

Journalists are always on the look for the best sources to quote in their articles. So you can offer to be that expert and get a high-authority link for your brand in return.

When responding to reporters’ requests, be sure to provide precise, comprehensive answers. Also, try to contribute your relevant experience in a compelling way to stand out.

8- Submit Your Site to Business Directories

Links built through business directories are no longer as effective as they used to be. Everyone is doing that through low-quality business listings today. And the process of building such links can be tedious and time-consuming.


It’s never harmful to your company to be present on the most essential directories in your industry. Because that will generate more brand exposure and drive a considerable amount of direct traffic to your site each month.

When submitting your site to business directories, be sure to look for relevance, reputation, and limited use of advertisements. 

9- Spy On Your Competitors

Your competitors’ backlink profiles are gold mines!

They provide great insight into many untapped link-building opportunities. Which makes spying on them an excellent technique for identifying the low-hanging fruit and picking it first.

By checking your competitors’ backlinks, you’ll discover their recurring linking sources and use them to build your own links.

That also helps you find out which topics are getting them the most backlinks. That way, you can focus on publishing better content covering those same topics.

10- Create High-Quality Infographics

Infographics are a hot trend in digital marketing due to their highly-shareable nature. That makes them an ideal approach for building quality backlinks quickly.

However… Not all infographics are link magnets.

You need to create visually prominent graphics that share useful statistics and data. And each one of them must cover trending industry topics to capture people’s interest.

Once your infographic is published on your site, leverage social media marketing to generate more interest. And don’t hesitate to reach out to industry bloggers and influencers to ask for a share.

11- Build Strong Business Relationships

There are lots of credible experts who have a major influence in any industry. 

Maintaining strong business relationships with them is a brilliant way to boost your site’s authority. They’ll be happy to mention your brand or link to your articles as long as they know your worth. 

Here are the three rules to keep in mind:

  • Before you ask for a link, your content must be helpful and link-worthy. 
  • Be genuine in the way you build relationships and keep them mutually beneficial.
  • Focus on collaborating with bloggers and influencers that are relevant to your industry. 

12- Publish Case Studies

Research-based content always wins, let alone if it’s original.

Case studies are a new form of content marketing that many big brands have adopted. It’s a smart way to establish authority while educating your audience on your crucial findings.

Publishing a fresh industry study will generate an endless amount of backlinks for your website. So if you can create case studies with in-depth examinations of a certain product, service, or approach, people will be all over your work.

13- Get Interviewed

Media coverage is an excellent way to build backlinks in 2021.

Businesses differ in the way they approach content marketing and the strategies they use. But the one thing they all agree on is the importance of expertise.

The good news is:

You don’t have to be the most popular leader in your industry to land interviews. But you can’t just sit and wait for anyone to give you a call. 

Find out the most active publishers with popular blogs, podcasts, or YouTube channels — and get in touch with them. You can simply offer to share your knowledge and thought leadership with their audiences.

In exchange, you’ll get a chance to promote your brand and generate quality links. That will boost your domain strength and get lots of direct traffic.

A great resource to sign up for is Help A Reporter. This platform allows businesses to sign up to be an expert source on a wide variety of subject. Fill out your profile and journalists will reach out.

14- Interview Industry Experts

Or it could be the other way around!

You can interview masters of the trade to learn more about their work experience and vision for the industry.

Anyone you’ll feature in your interviews will eventually share the content piece with their audience. That’s how you’ll get an authentic link for your brand.

We’ve used this tactic ourselves multiple times (here and here, for example) and it’s still a great way to build backlinks in 2021.

Key Takeaways

Backlinks remain one of the most important ranking factors for SEO in 2021. 

There are countless ways to earn high-quality links and leap well over your competitors in the SERPs. Each technique is different in its own way, yet they all boil down creating fresh content that provides quality information.

Looking to build backlinks in 2021 or implement a sustainable SEO strategy that transforms your brand?
Get started now by grabbing your free SEO report card to identify what’s slowing your growth. Don’t hesitate to contact us to learn more about how we can help.

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Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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