13 SEO Terms Business Owners Should Know

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What SEO terms do you know? Or not know?

If you’re looking to use digital marketing as a medium to grow your business, then you’re already off to a great start. 

Any business in 2020 can increase its profits and find success with SEO.

But before you can take any further steps, you need to know the jargon.

Sure, there are tens of thousands of articles online about SEO. Yet, no one is going to define what the popular SEO terms means while they’re explaining advanced techniques.

In this post, we cover 13 SEO terms you, as a business owner, should understand before you can double your profits.

Let’s get to it.

SEO Terms to Know

Search Intent

Search intent is the reason behind the search query or the intention that leads a user to type a search term. 

Potential customers look for different things depending on where they are in the sales funnel. 

For example, users in the awareness stage might search for a definition of a word or a concept. 

They’d ask questions like:

“What is SEO?”

“What is Digital Marketing?”

“Why is SEO important?”

Understanding search intent allows you to meet potential customers where they are. And that helps you attract the right leads by creating targeted content.

Organic Traffic

Organic traffic is an SEO term identifying the type of visitors that land on your website coming from search engines. 

After typing a search query, your website appears on the search engine results page. So, they click on it and come to your site.

Unlike paid ads, organic traffic is free and often deliver better results.

To increase organic traffic, you must optimize your website for SEO and publish quality content regularly.


A keyword, also called “keyphrase,” is the search term you want to rank for in search engines. It’s also the words your organic visitors use to find your content.

If you want to rank for a specific keyword, it must be used repeatedly on your web page to tell Google what that page is about. For example, the keyword we’re attempting to rank for with this post is “SEO terms.”

The more relevant your keywords are to a search query, the better your chances are to rank for that query.

On-Page SEO

On-Page SEO is the process of optimizing some aspects on a web page to boost SERP rankings. It aims at improving headlines, HTML tags, URLs, images, etc. on different web pages.

The focus on creating high-quality content will still be a top priority, but it can’t work without On-Page SEO.

Off-Page SEO

Off-Page SEO, on the other hand, refers to optimizing factors outside your website that impact your SERP rankings. According to Google, Off-Page SEO is just as essential as On-Page SEO. 

The optimization includes link-building, online brand mentions, and social media marketing. And that helps you increase relevance, trustworthiness, and the authority of your website.

Rich Snippets

Rich snippets are search results displayed to the user with more useful information. They help you increase click-through-rate, thus, boosting traffic coming to your website.

Here’s what a typical result looks like:

And here’s a rich snippet:

Webmasters can create rich snippets by adding schema markup codes to their websites. These codes will help Google better understand the content on the page, pull it, and display it in an organized rich snippet.

Click-Through Rate

Click-through-rate (CTR) is the number of clicks a link gets from the total number of impressions. It’s a metric that helps marketers measure the success of their online marketing efforts.

CTR is often mentioned when talking about paid ads and PPC campaigns. But, it can also be used to monitor the effectiveness of:

  • Call-to-action in an email
  • Blog post headline
  • Banner Ads

Conversion Rate Optimization

You may have heard this SEO term, but know really know what it means.

Conversion Rate Optimization is commonly referred to as CRO. It’s the process of increasing the number of visitors that take a desired action on your website. 

The action can be:

  • An email sign up
  • Filling out a form
  • Completing a purchase
  • Creating an account

You can optimize your webpage by making improvements on its different elements through A/B testing and split testing. 

For example, you may realize after a test that a red button would convert better on your landing page than a blue button. Changing the color of that button is part of the optimization process.


A backlink is a hyperlink online that links to a different page from another website. It’s an old ranking factor and one of the most important ones.

Backlinks count as a vote from “Website A” that “Website B” is trustworthy and provides quality answers.

Therefore, the higher backlinks a web page gets, the better the rankings it gets on the SERPs. 

Bounce Rate

Bounce rate is the percentage of visitors that leave your website after viewing one page only.

It’s a useful metric that reflects the quality of your content and user experience. It helps you know whether your site is meeting the expectations of your visitors.

On average, a bounce rate below 80% is excellent. 

Yet, defining the ideal bounce rate for your website is hard. The number depends on many factors, including industry, topic, timing, etc.

Domain Authority

Domain Authority (DA) is a score between 1 and 100 that predicts the likelihood of a website ranking high in search engines. It helps you determine the strength of your domain based on the number and quality of backlinks it gets. 

That tells search engines that your website is authoritative and deserves more traffic. 

So, the higher your DA, the better your chances are at outranking your competitors.

User Experience

User experience (UX) is an SEO term that describes the feeling visitors get from interacting with your website. A well-constructed website ensures smooth interaction between your offer and what the user is looking for. 

Search engines want to provide their users with the most relevant results. But at the same time, Google wants high ranking websites to be convenient and easy to use. 

That’s why UX goes hand-in-hand with SEO and higher rankings. 

Important UX elements include:

Mobile Responsiveness

A mobile responsive website comes with a layout that automatically adapts to fit the difference in screen size. Content on a responsive web page fits on any mobile device no matter the dimensions.

Mobile devices account for 60% of organic traffic. That makes search engines prefer websites that work well on mobile devices.

Mobile responsiveness is essential because it’s part of the user experience.

If your website isn’t responsive, you’re unlikely to be anywhere near the first page on Google.


Now that you know these popular SEO terms, you can start growing your business with digital marketing.

If you’re considering hiring a digital marketing agency to help, knowing these basic SEO terms will give you a hand up in the initial conversations.

For more information on our digital marketing services, contact us today.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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