10 Best Social Media Marketing Tips EVER!

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If you’re looking for the best social media marketing tips EVER, you’ve come to the right place. While there’s no one-size-fits-all approach to social media marketing, these tips are a good start for any business. Every business is different and every audience is different. And the sheer number of social media marketing techniques available mean no two companies will have identical strategies.

Whether you’re new to social media or you just want to optimize your current strategy, the Lorem Ipsum Company is here to help. Our social media team has insights into the latest trends and can provide social media marketing tips to improve your ROI.

Best social media marketing tips for all businesses

Here are the 10 best social media marketing tips to build engagement, improve ROI and grow your audience:

Use social media as a remarketing tool

Social media is a powerful e-commerce tool, but how do you break through all the noise? With thousands of brands competing for keywords and, more importantly, clicks, it’s easy to get lost. That’s why social media is a great place for your remarketing efforts. Remarketing is how you keep current with customers who visited your website, but didn’t have an immediate need to purchase your goods or services.

Check out the 10 best social media marketing tips EVER from @jeramygordon Click to Tweet

Remarketing allows you to target these customers in hopes that you can expedite their purchase-making decision process. When these unconverted prospects see your products or services advertised to them again on their social media channels, research shows they are more like to buy from you.

Update content regularly

Stale content sucks. You know it and your audience knows it. So don’t let old, outdated content turn away potential customers. Take a content marketing audit and determine what still works and what needs a total makeover. Look at your total strategy as objectively as possible. Start with your analytics. Has readership declined recently or has the decline been steady over time?

(Note: Want to know more about content marketing? Check out our post, “What is Content Marketing?“)

Once you pinpoint the problem, begin to refresh your content. This can mean removing poor performing content entirely or updating outdated content. Find some new ideas. Here are a few articles that will help you brainstorm new ideas:

It’s also a good idea to check out what your competitors are doing and what is working and what isn’t working for them.

Narrow your audience to boost engagement

The trick to improving social media engagement is narrowing your targeting. In the past, marketers had no choice but to appeal to the masses. Today, finding your niche audience is much easier and tailoring your message to those folks is key. Don’t cast your proverbial net too wide as you’ll lose focus and hurt engagement. And the lower the engagement rate, the more you pay for clicks.

For example, if your business best serves customers in a specific geographic location, using Facebook, LinkedIn and Twitter’s powerful geofencing functions is a fantastic way to boost clicks.

Don’t get too granular in your targeting

Why it’s important to target a specific audience, you don’t want to go too far. Getting too granular in your social media targeting efforts can lead to overspending on leads and missed opportunities. Twitter and Facebook both allow you to get incredibly granular with your targeting, but try not to fall into this trap.

Too specific a target can that the following results:

  • Increased cost of campaign
  • Reduced engagement on campaign
  • Overall poor performance of campaign

If you’re new to PPC, the targeting potential of Facebook and Twitter can be unbelievable and cause you to become a little too enthusiastic. The more targeted your audience is, the smaller it is. Hence, you could be missing potential customers. Being specific is good, but don’t overdo it.

Test content ideas on Twitter

Twitter is a great platform to promote content marketing initiatives, but many content marketers fail to embrace the real power of Twitter: trending topics. Twitter gives its users access to the hottest topics being discussed on the platform at any given time, which is an invaluable tool for marketers. Taking advantage of this information to plan your content is one of the best social media marketing tips we can provide.

Embracing Twitter trend data is key to social media marketing, says @jeramygordon Click to Tweet

Using Twitter to test content ideas and gauge engagement before spreading out to other social media sites is a great idea. For example, by posting a piece of content on Twitter and monitoring the engagement, you can determine what other content can be built around high-performing content. For more information on how to tap into Twitter’s analytical power, check out this article “How to use Twitter Analytics like a pro.”

Develop campaigns around your business objective

When it comes to structuring your social advertising campaign, marketers tend to breeze past this step in their eagerness to launch the campaign. That’s a mistake. All campaigns should be structured around their business objective. This will improve engagement and performance.

Facebook makes its campaign objectives clear: promote your page, reach customers near your business, send people to your website, etc. But it’s important to pay attention to the details. You’ll be glad you did.

Build a community

Having a community of followers on social media is one of the most powerful social media tools. We cannot put enough emphasis on the importance of growing and nurturing your social media community. Despite what some “experts” might be saying, hashtags are still a great way to accomplish this. Not only to hashtags help us find relevant content, they help build a following and brand loyalty.

And the fact that hashtags can be used across several social media platforms is perhaps their greatest benefit. This allows marketers to spread messages widely throughout multiple campaigns no matter which platform customers choose to interact with your brand.

Provide a seamless visual experience

The greatest contribution of social media is not just in the way consumers shop, but in how they use the web in general. And this applies to both how your social ads and landing pages look and feel.

Here is an example of a well-designed Facebook ad:

social-media-marketing-tips-facebook-ad

And the landing page customers are taken to:

social-media-marketing-tips-facebook-landing-page

Note the cohesive design from platform to platform. This visual experience is equally as important as the messaging itself. When the user gets exactly what they were expecting when clicking an ad, conversion rates sharply increase.

Poorly designed landing pages that are not visually representative of the social ads will turn away customers.

Monitor ads and posts

The social media world is fast-paced. A set-it-and-forget-it mentality will most likely fail, especially when it comes to paid search. The older a post gets the less effective it will be. This goes back to our second tip to update posts regularly.

Fresh content will almost always result in more impressions and engagement.

Deliver content consistently

Consistent content is the best way to keep your social media audiences engaged. If you’re consistently present on your social channel, your customers will be as well. Leveraging social media scheduler is a great way to ensure content is delivered to your customers on a regular basis.

Your customer will get used to seeing your content at certain times and will eventually come to expect it. By posting at the same time and day, users will be more inclined to interact with your content.

These have been our 10 best social media marketing tips. We hope you enjoyed them and are able to put some of these concepts to work. For more information on how your brand can tap into the power to social media advertising, contact us today for a free content analysis.

    Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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